Building a website is easier than ever. Various companies offer website services at a reasonable price. However, driving traffic to a new site is an arduous process. Some people wrongly assume it is easy to get people to visit a site. With billions of websites to choose from, website operators need to give people compelling reasons to stay on the site.
Blog posts are an excellent way to generate online traffic. Over the years, blog posts have changed drastically. At one time, website owners attempted to write as many articles as possible. The best approach with current SEO rules is to write quality content. A single quality post can drive millions of clicks on a website.
Quality Over Quantity
The first rule of blog writing is to focus on quality. There is no benefit for a website operator to write hundreds of small blog posts that add no value to readers. Blog posts should have robust content but should also be scalable. Many people like to read blog posts while on their mobile device.
Operating a website is more than just getting people to click on a link. Making readers stay on a site for an extended period helps increase the search rank of a site. Some people insert pictures and other graphics to keep people engaged while reading. The more comfortable a blog post is to read, the more likely that people will spend additional time reading.
Links
Backlinks are the foundation of any SEO plan. Links have been relevant to websites for over a decade. However, the way to build links has changed. It can be costly to pay companies to link back to a site. Links are another reason why generating quality content is so important. When a person writes an excellent blog post, other people will link to the post.
Some people choose to utilize a link building company to generate online traffic. Before selecting a company, it is vital for business owners to conduct thorough research. There is a drastic difference in quality between link building companies. It is not necessarily the best business decision to go with the cheapest company.
Trending Topics
Google is the most dominant search engine on the internet. The company provides trending topics for people who want to write blog posts to increase traffic. For example, cryptocurrency was one of the most notable topics of 2017. Many websites had blog posts about this subject. Even websites that had nothing to do with investing published articles on this topic.
Writing blog posts on trending topics is an excellent way to stay engaged with readers. Although it is generally a good idea to stick to a general theme, writing a few trending blog posts each year can boost traffic.
Controversial Topics
Some people believe that writing about controversial subjects is another excellent way to boost traffic. However, there are several things to consider before making this decision. Anyone who does not handle criticism should avoid controversial topics. Although engaging with readers is an excellent way to build an online brand, some people spend way too much time arguing with blog readers. Some loyal readers may disagree with a person’s viewpoint on a controversial subject and decide to stop reading the blog.
Conclusion
Although building an online brand is an arduous process, blog posts are an excellent way to increase web traffic. Instead of blindly publishing blog posts, website owners should spend time strategically writing posts on trending topics. The longer the blog post, the more likely that readers will spend a lot of time reading a particular post. Using a link building firm can help improve online traffic.
