Whether you’re new to a trade or have been working for someone else for years and want to go it alone, there are some things you should know to get the best out freelance life.
Know your worth
It can be daunting the first time you quote someone for a job. On the one hand, you don’t want to be out of pocket, but on the other, you don’t want to quote too high that they no longer use your services.
But it’s important you value what you do – if you’re good charge for it. Your clients will understand once you’ve finished the job why they pay that rate.
Remember to factor in the time you spend calculating how much paint and plaster etc you need, as well as the time taken to buy the products, not just the time you are physically doing the job.
Invest in the right tools
There are some tools that should be staples in your arsenal, whilst there are others you’ll only use occasionally that you can hire when needed.
It’s important when you’re compiling your toolkit you think about the majority of jobs you’ll be doing. For example, if you’re thinking of becoming a freelance landscape gardener a chainsaw from SGS Engineering will be needed. Whereas, if you’ll be fitting cabinets, a circular saw will be far more beneficial.
Each trade will have specific essential tools. It might be that when you’re starting out you can’t afford a commercial grade machine and you need to hire one; but over time, the cost of hiring one becomes greater than if you bought one – but don’t jump the gun, take your time before investing straight away.
Market yourself
Like any new business, when you go freelance you have to find customers. Websites like Checkatrade are ideal for freelance tradespeople. It’s easy to use and simple to set up and makes it easy for customers to find you.
Businesses rely a lot on word of mouth, which means getting your name out there. Leaflet dropping is still one of the best ways for people to find out about you. If you’re local, target residential areas close to where you live. Create a flyer with a discount code, and don’t forget to add your contact details!
Social media is a powerful tool when it comes to business marketing. It’s always wise to set up a separate business page instead of using a personal one. People love pictures, so whenever you do a job always remember to take a before and after picture.
Going freelance takes a lot of hard work and patience. But, over time as word spreads about the quality of your work, you’ll be well on your way to a successful business.
