Whiteboard animations are dependent on visuals. They bring together various pictures on a separate frame to show viewers a story as it is developing. What the viewer hears has to be in order and this is why, when developing a whiteboard animation script, you need to decide on three distinct parts: the conflict, rising action and the resolution.
The conflict consists of the point of pain or the problem that the product will resolve. The rising action refers to the main character in the story. The perspective is just like a short story where there is enough development to tell the entire story.
You can decide to use first person or third person to tell your narrative. With the first-person narrative you will need to use lots of visuals however with third person narrative, the way that you deliver the message is most important. However, whichever you choose, you will need to engage the audience with visuals and narrative.
Think about whiteboard explainer video production
Your whiteboard explainer video story must have a plot. You will need a script before you decide on what visuals go with the script. It works well because your visuals are 100% unique to your script and they work well with your script in conveying a particular message. You will need to have a plan and have an idea of the story you want to tell. You should also understand how you can best communicate this message to your audience. Think about how your message will be received and how the market will consume it. You need to always consider the customer first if you want to be successful.
Be deliberate
Think about what exactly you would like to achieve with your whiteboard video and whether you are trying to generate conversions. What action do you require from your audience, should they click for more content?
It is important to understand what you are creating and for what purpose. You are writing a story, and you need something to happen in response to this story. This must be communicated in a subtle way but constantly throughout the video together with a call to action at the end. If you get this correct, then you will surely get a response from your audience. This is why it is important to also consult with a professional before publishing your video. Whiteboard videos are a great way of marketing. The trick lies in creating a good script that is well adapted to the message you want to convey. Irrespective of what business you have, you will need a whiteboard video at some point in your business. Whiteboards are a very important way to market your product or brand and they are very viable. You will see great returns from a whiteboard video that is done correctly. You must be intentional about everything you do when creating your video.
