If you are looking for the best SEO agency, then first, you should check for the fact that a good and prominent agency should be more interested in their clients’ business growth as compared to expand their own sales.
Your search marketing requirements are unique and it is almost impossible to attain the targeted audiences without the proper understanding of the intricacies regarding the online business. When the best agency interested about the finer details then they will ask you a set of useful questions.
About Your SEO History
The primary thing that any reliable and top-quality SEO agency will want to know from you is your SEO history. If you have not performed any specific SEO, in that scenario also, you can answer them to the following questions:
- What is the duration of your website’s inception and running?
- A detailed overview of the published content of your website
- An SEO Audit for checking some aspects including link profiles
- An overview of your website’s core files for checking your code
In addition, the agency will ask you about your previously implemented SEO strategy. You should give the overall details as much as possible.
About the Previous SEO Agency
They will ask you about your collaboration with any previous agency (if any). You should provide them the detailed information so that they can properly analyse the overall scenario. Some of their model questions are as follows:
- What strategies have they implemented?
- What are the results?
- Whether the foregoing contract was not renewed or terminated
- Why you have decided not to continue your collaboration with that agency
The new agency wants to know these factors so that they can discover some new strategy for your website’s growth.
About Your Marketing Strategy
SEO or Search Engine Optimization is a segment of your bigger marketing strategy and the agency has to be familiar of the role of SEO. In most of the cases, SEO agencies manage their clients’ PPC accounts as well, specifically AdWords.
Besides assigning the roles between the agency and the in-house team, you have to initiate the role of the SEO in your larger marketing goals. However, for that purpose, you have to think about the SEO objectives properly.
About Your SEO Objective
If you are going to release a new product in the next year, then you have to decide about the count of the pre-orders on which your SEO strategy is going to contribute until the product release date.
About Your Budget
After enlisting all of your objectives, it is the perfect time to ask about the money. You have to divide your overall marketing budget for different strategies including SEO, paid advertising, and content along with the other strategies.
At first, you should determine your current year’s marketing budget and specify them properly. Then they can ask you following questions:
- How much your marketing expenditure has increased from the previous years?
- How much it will going to increase in the forthcoming years
- What will happen if the marketing objectives of this year are not fulfilled?
If you are interested in PPC marketing strategy, then you can search for the best ppc services in India.
