With every passing year, there are specific new marketing trends and strategies that businesses follow. Marketing is becoming more and more digital with time, and companies around the world are jumping on the bandwagon and have started to adopt more technologically aided marketing strategies. Gone are the days when marketing was just as simple as posting an ad on the television or the radio. Things have become more complicated than ever. As a business owner, it is always essential that you re-examine your marketing policies and strategies once a while to keep your business relevant in the marketplace. There will come a time when the same old marketing strategies will stop working, and you will need some fresh ideas to keep your business going.
If you are someone who is looking for fresh new marketing ideas for your business, then this article will be beneficial to you. As the marketing strategies evolve, specific trends come out every year that you should consider following. Today, in this article, we are going to share with you the six ultimate marketing trends that will allow you to stay one step ahead of your competition. These six trends are listed as follows;
Ø ARTIFICIAL INTELLIGENCE BASED PROMOTION
Nowadays, more and more businesses are introducing artificial intelligence into their marketing strategies. You might be wondering how artificial intelligence can help you out in marketing your business to the masses. It is simple, though. There are many artificial intelligence services that you can hire, which will tell you all the information regarding a customer. It can include things like what the customer likes or from where the customer shops the most. You will know what a customer wants even before the customer knows it himself. You can appropriately adjust your services and products and market them according to your target audience.
It is a trend that businesses around the world are following to stay one step ahead of their competition. With digital marketing at its peak, Artificial intelligence is a must-have technology for any business, regardless of big or small.
Ø VISUALS INSTEAD OF TEXT
A popular way of attracting people’s attention is using visualization instead of text. Presenting your ideas through visuals likes videos, pictures, and graphics are easier to understand for human rather than seeing long lines of text. Writing is usually boring on its own, so a good idea would be to use a combination of both graphics and text, especially on your website.The research conducted shows that visuals are 20% quickly interpretedby the human cognitive process when compared to analyzing text.
Consumers are always on the go and are in a hurry. A picture is worth a thousand words, and video will significantly impact a person and allow things to remain memorable. In this case, the product you are showing on the video. Incorporating more visual aspects into your marketing strategy is a great way to stay in people’s thoughts and attract money.
Ø LIVE BROADCASTING
Live broadcasting has become a popular trend in the past few years and must be a part of your business’s marketing strategy. For example, using Facebook Live, you can draw people’s attention by the millions and market your product to audiences around the world. According to research, Facebook live brings 125 percent more views than an image on a page’s newsfeed. When you go live, the followers on your page immediately get a notification.
Not only Facebook, but YouTube Live can also be used to accomplish such a thing. Being ‘live’ will allow your consumers to ask questions in real-time about whatever products that you are offering to them. It is a trend that will be very beneficial to your marketing campaign.
Ø GOOGLE ADS SMART BIDDING
Google is everybody’s go-to webpage for information about anything. The phrase ‘just google it’ is used very often if somebody asks for information about certain things. Incorporating google ads into your marketing strategy can be a huge plus point, and it is a trend that will allow you to stay one step ahead of your competition.
Smart bidding has many advantages like flexible performance controls, transparent reporting, a variety of contextual signals, and the use of advanced machine learning. Smart bidding will allow you to save time and effort and increases the return of investment.
Ø SHOPPABLE POSTS
The use of shoppable posts is a trend every company is following when it comes to digital marketing. Social media platforms like Facebook and Instagram allow you to add tags and links to your products. Studies conclude that 73 percent of the people of Instagram clicked on shoppable posts and links on the social media platform.
So, it is a good idea that you make the use of shoppable posts your number one priority to stand out amongst the crowd and remain relevant to your audience.
Ø PERSONALIZED MAREKTING
To stay ahead of everybody else, you must follow the trend of personalizing your marketing. It means that you must customize everything from products and services to emails according to your consumer’s demand. For example, we can take a look at Netflix. Netflix offers its customers recommendations according to the things they have recently watched on it. If you have more comedy movies, then Netflix will suggest comedy movies that are similar to the ones you have watched already.
By offering a more personalized user experience, you will be marketing your products accordingly. You will be able to consider their interest in your business. You should get on the roller coaster and follow this trend like many other successful companies.
FINAL WORDS
A customer wants a product, a business wishes to revenue through it, and marketers require engagement from these customers. Eventually, everyone desire to get things done at a favorable pace. As consumers are searching for different products, it is a marketer’s job to engage them to content for their viewing pleasure. To achieve that, they should remain up to date with the emerging marketing strategy and utilize its perk to the most.
