Marketing your brand on a limited budget is possible. Online marketing has quickly gained popularity as a marketing tool. With SEO, PPC, and social media, you have the necessary tools to be successful in online marketing on a budget.
You may be wondering which option is best for your business needs. Each of the options mentioned has different benefits to bring to your business. Allowing marketing specialists such as Media Group Worldwide to optimise your site will lead to increased sales.
Let us have a look at these online marketing channels separately.
Pay-Per-Click (PPC)
PPC is an internet marketing channel where advertisers pay a fee every time their ads are clicked. It allows you to buy visits to your website instead of going the long organic way to gain visits.
A popular form of PPC is search engine advertising which allows you to solicit ad placements in a sponsored link. Every time a user clicks on your ad, they are directed to your website and you are compelled to pay the search engine a set fee.
Chances are a few of the clicks will result in a sale. A user clicks on your ad goes to your site and buys your product for $250. You paid $3 for the click. The money that one click earns you pales in comparison to the measly fee you paid for the click.
You must monitor your PPC channels keenly. Observe the clicks as they are the doorway to success when you opt for the PPC channel.
Search Engine Optimisation (SEO)
SEO applies to the ranking of sites on major search Engines. These include Google, Yahoo, and Bing. The search engines rank websites in the order they deem to be most pertinent to users. Therefore, the most relevant sites appear first on the search engines.
Every business that markets online wants to appear first as they become more visible to potential consumers.
When a user lands on your website, they most probably need what you are selling. That is why they typed in the particular words in the search engine that landed them on your site.
You will get leads from the SEO by the clicks from your site using a search engine. Preferably, create an explicit landing page that you promote on the social media platforms that allow you to locate leads.
Social Media Marketing
Social media platforms are the new-age marketing tool. Marketers can advise you on the best social sites to leverage for your marketing campaigns. Building up a social media following is the first step to getting your brand noticed.
Platforms such as Facebook, Twitter, LinkedIn, and Instagram give you access to millions of possible buyers. You can opt for the paid ads or post your marketing campaigns for free. Either way, you will reach millions of followers.
Some of the ways you can generate leads from social media include:
- Posting videos
- Contracting influencers to provide affiliate links
- Hosting free webinars
Your method of choice will depend on your brand and your target customers.
Conclusion
Ultimately, the channel you opt for depends on what you are selling and your intended customer. You can also use all three channels to market your brand. However, the best choice would be to engage the right marketing agency to help you navigate online marketing.
