Every day more and more consumers are becoming digital consumers. It’s the trendy thing to do. But the more they are focusing on digital buying, the more choices they have about which brands to choose from, the pickier they are becoming. Now all it takes is a split second of loading time, any annoyance, any negative experience, and they will quickly move on to other options.
As an online e-commerce brand, this means that you need to make sure that your consumer’s user experience (UX) is exceptional to say the least. Anything less than that is not an option. Even the slightest mishap in a customer’s experience and they will leave your website within seconds and you’ll be hard pressed to bring them back again.
This is the reason why your website needs to be intuitive. It should hold the customer’s attention, it should convince them to stick around, it should make them come back for more.
WHAT IS AN INTUITIVE E-COMMERCE STORE?
Unfortunately, there is no clear definition of an “intuitive website”. Building an intuitive website is more of an art than a science. There are no checklists to tick, no set rules to follow, no one to tell you exactly what to do to make sure it happens. It’s more about finding out what makes your customers happy, what kind of experience they are having on your website, and building on that.
An intuitive store is going to make sure that the UX is exceptional. It will be well built, easily navigable, its content, logo designs, voice, color schemes, and everything in between will foster the same message. But that’s not all, it will also offer something different, something unique that other websites don’t have. Maybe a quiz that shoppers can participate in and use that quiz to make better recommendations to them. Or recommendations based on their previous views and purchases.
DO I REALLY NEED AN INTUITIVE STORE?
Consumers are fiercely loyal when it comes to brands. Once they are comfortable with a specific brand or product, they will stick to it no matter how much another brand is better for them. They will not only spend their entire lives living with that brand, but they will also recommend it to anyone and everyone who will listen to them.
In this day of fierce brand loyalty and even fiercer competition, your brand needs to make sure that it fosters trust and reliability in its consumers. This can only be done if you understand what it is that your customers want, how they interact with your site, and what problems are they facing or what problems they might face and eliminating them beforehand.
An intuitive e-commerce website needs to be very proactive in its approach towards its customers.
WHAT DO I GET OUT OF IT?
There are quite a few benefits that you will get once you start offering a unique and comfortable UX. A few major benefits are:
Enhances Engagement
Once your visitors feel comfortable during their visit to your website, they will start spending more time on it. They will conduct their own research, compare your prices and products, and finally decide to purchase. But conversely, if they find any hitch in their experience or any disruptions, they will immediately up and leave, even if it’s in the middle of a purchase.
Make Visitors Stick Around
Basically, it’s all about how your website makes your user feel. As a business owner, this is a huge advantage for you as studies have indicated that 91% of consumers are willing to shop at stores that recognize them, remember them and their previous choices, and provide the relevant recommendations and offers.
Low Bounce Rates
There are various reasons for a high bounce rate. Some of these like accidental clicks cannot be remedied. But some can be fixed like slow loading speed, 404 errors, or website is not mobile friendly. An intuitive website will be mobile friendly, it will have a proper layout thus benefiting the business with low bounce rates.
Improved SEO
An intuitive website will have the proper SEO optimization which will help Google in recommending it to the target audience. Google dominates the search engine industry with 90 percent of the worldwide search share. People trust Google, so they will definitely trust the website that Google presents to them as an answer to their search.
HOW CAN I MAKE MY WEBSITE INTUITIVE?
Like we said earlier, there are no set ways to make sure that your website is intuitive, but there are some ways that you can get closer to your goals and create an overall pleasing UX.
Search Bar and Shopping Cart Must Be Visible
One of the most frustrating things people face during their visits is an unclear path. Make sure that your website is easily navigable.
Uniform Navigation
A uniform and easily accessible navigation bar is mandatory for an intuitive website. Keep it as simple as possible.
Mobile Friendliness
Out of all the mobile users on a website only 20% convert. Make your website as mobile friendly as possible.
Focus on Visuals
Your logo design and front banners aren’t the only visuals on your website. Make sure you give as much visual information as you can.
