You can either keep finding new customers every day or make sure the existing ones keep returning to you. You can save up to 80% of the marketing costs by retargeting existing customers. They have already tested your service and they know if it’s worth it. First, you have to ensure that you provide them value, and, second, keep reminding them that you provided value. You can do this to improve your relationships with customers using the following means.
Use Text Messages for Fast Communication
Text messages may sound informal, but customers don’t need you to be formal. You just have to remain professional and make them feel special. They should know that they are not a part of a mass marketing campaign, and SMS is a great way to do that. You can use tools to send SMS from computer to reach out to thousands of customers with your message. It doesn’t take much effort and you will get a fast response.
Train Your Customer Service Representatives
Customer service isn’t something you can just provide with good manners. You have to know what words to use to calm down the customer and make sure he is not just satisfied but happy. For example, saying sorry when a customer is complaining would only further infuriate him. Train all your customer service representatives for all possible issues and how they should respond to it.
Keep Offering Them Discounts and Vouchers
They will forget you if you don’t keep connecting with them. If you email or text them to just say hi or talk about yourself, they will get angry. The right approach is to keep sending offers and make them realize that they are special for them. Anytime there is a discount or sale, they should know about it. Furthermore, invest a little through vouchers to ensure their happiness.
