Manufacturers and merchandisers work together to create packaging that enables a brand to emerge as a bestseller. Retail packaging faces a lot of challenge regarding packaging because each product is going to an individual buyer and making millions of people happy is no joke. Although one much always keep on upgrading and working hard to create flawless packaging, there are indeed a few things that can be done to immediately up your custom packaging game and be a hit overnight. Some of those things are stated below which you can use according to your business type.
Six Packaging Ideas to Make Your Product Standout
Here are six easy-peasy ideas to enhance packaging for you the r retail brand, although you can’t make all the customers happy you can indeed do everything in your power to make most of them turn back to your brand when similar merchandise is needed ever again!
- Find Out What Others Are Not Doing
One thing you need to do is to understand that it is not just an idea but your responsibility to stand out from others regarding packaging. You don’t have to follow the norms and beat about the bush; you have all the right and freedom to experiment and go out there and think out of the box. For this, intense brainstorming sessions are done. First, you must look around for as much inspiration as you can gather. When you start, you will notice that some designs are really outstanding but as you go ahead and start looking for inspiration the next day, you will see some of the ideas repeating, now those are the kind of ideas you want to keep away from because millions of other people are already making custom boxes inspired with those ideas. Stand out and do what no one has ever done, as long as it is practical and relevant, it will be loved!
- Go for Cheaper Material and Heavier Customization
You can come up with a winning design even if you choose a cheap material; here cheap does not at all means that you go for anything low quality. Many great materials and packaging options are very cheap where they leave enough room in your budget for customization. Now that you have saved in material cost, you have all the freedom of going for a lot of customization. Depending on what your product is, you can get a variety of customization options from the manufacturer you are giving the job too.
- Make Reusable Packaging
An absolute necessity these days, reusable packaging means that you are teaching and encouraging your buyer to reuse and not waste the packaging. To promote the recycling and reusing concept, make packaging in such a way that the customer is motivated to reuse the product, for larger merchandise, you can print the large box like a storage box, or a bin, for small candle boxes, etc., perhaps you can make scissor cut lines around the paper boxes for candles and when those lines are cut, the box can be used as a hanging candle holder, for such ideas, sky is the limit!
- Relate Packaging with Merchandise
Relating packaging with merchandise here means that whatever is inside the box should be obvious. The buyer doesn’t have to guess, he, in fact, must be excited looking at the box and to open it. Such packaging doesn’t take the expectation too high or make it go too low.
- Seasonal Packaging
A way to make the place in your customer’s heart is to get their attention by making seasonal packaging. Seasonal packaging for merchandise means making product packaging boxes which are changed and upgraded every season.
- Use Product as a Part of the Design
If it is food or cosmetic, or any related industry you are manufacturing merchandise for, make it a part of the packaging design and reveal it through the packaging. Keep the design minimal otherwise and be sure to display more of the product than the design. Let them see your product for real, let them know what it looks like in real and gain their trust!
