As a business owner, you are probably always searching for ways to save money. This is especially true if your business is struggling. While it may seem like an impossible endeavor, some tips can help.
Cutting costs does not have to be painful for your business, either. From installing a solar power system to investing in high-efficiency electronics and fixtures, there are more than a few things you can do. Keep reading for some other money-saving tips for small businesses.
Choose Low-Cost Advertising Alternatives
The internet provides an array of advertising opportunities for small businesses. What is even better is that these methods are either free or much more affordable than more than traditional advertising tactics. One example would be relying on public relations as a more affordable and effective form of advertising a business. Use the expertise you and your team have to be featured as a credible source on different publications, industry blogs, and even by media outlets.
Another strategy is to stop paying for advertising. Instead, focus on your inbound marketing efforts. You can reduce what you are paying for things like Google Adwords and focus more on your SEO, which will help you gain organic (i.e., free) traffic. You can even harness the power of YouTube, which is a great way to reach a connected audience.
Find Event Sponsors
Events are often a huge draw for new and old customers. Many businesses rely on ongoing events, from seminars to galas, to help expand their customer base. Try to find sponsors that will cover the cost of events in exchange for some advertising type at the event. This is usually an agreeable trade for the small business that is hosting the event and the sponsor that bankrolls it if the two are in unrelated industries or areas.
Consider Outsourcing
Having a team of qualified, driven people are essential to getting work done. However, from their salaries to office space and insurance, employee costs can be a huge chunk of your budget. A smart strategy is to keep your full-time staff to a minimum. Instead, consider outsourcing your work to independent contractors for the work you and your staff cannot cover.
You can hire consultants as needed, too. Also, with consultants, you can negotiate the cost of their services, and your business will benefit from the varied experience in their specific field of expertise.
Negotiate with Your Vendors
You have been paying for your vendors does not have to be the last word on what you continue to pay. Most vendors want to stay in business, too. They are also dealing with a tough economy, just like your small business. Some will be willing to negotiate a lower price rather than lose a loyal customer. Just remember, you aren’t going to lose anything just by trying. However, you may be able to save your business a few hundred dollars per month, which is more than worth the effort.
Think Past Your Cash Box
If your cash supply gets low, which often happens for some small businesses, it doesn’t mean you have to skimp on the things you need. Instead, consider trying your hand at bartering. You can use bartering for almost anything. Take time to think about what you need and then what you have to offer someone who can provide that service for you. Again, the worst that can happen is that the person or company says “no.” However, there is a good chance you will get more than a few “yes, definitely” along the way.
Make Use of the Cloud
Having a cloud-based solution is a great opportunity to save money. Hardware is expensive. Updating this hardware is an ongoing expense you can eliminate if you take your business to the cloud. Choose cloud-based software. Not only is it more affordable, but it also typically offers more functions and features and usually comes with free updates.
Reduce Employee Expenses
Think about what you spend on your employees. While you may provide a catered lunch once a month, this may be an expense you can cut when things are tight. This doesn’t mean you have to do away with food completely; just keep things simple. This is going to help you keep employees on-staff and manage your cash flow.
As you begin to make changes to your business, like the ones that were described above, you will likely see improvements in your monetary situation. By taking these small steps, you can help ensure your business’s long-term health and ensure it continues to grow and succeed. Even better, you can ensure your employees have the tools needed to improve productivity and your bottom line. Being informed is the best way to set your business up for long-term success. Keep this in mind as you move forward with your business.
