The conception and design of the elements of a website is a fundamental phase for the success of the entrepreneurial project and the business objective that this marketing tool must achieve.
A successful website is designed to meet the needs of three leading actors:
· The brand that owns the website
· The user who accesses it
· Google welcoming it.
The website must interpret the business needs of the brand, must satisfy all the needs and questions of the user, must facilitate and make both its navigation and the shopping experience easy and pleasant and must position itself in search engines.
How Can a Web Designer Build a Successful Website?
This blog post is not intended as an exhaustive guide on the subject – you would need a manual on the subject – but it does want to offer you 5 fundamental principles to reflect on and to always keep in mind when designing a website.
Here are the 5 mantra principles that you must always keep in mind when you get your hands on a website.
1. Who is the brand and what is its business goal?
This isn’t really a design principle but it’s the foundation you need to start from when designing a website. This must talk about the brand, it must tell its identity and communicate its personality.
Of course, reputation, identity, image and brand values affect your design decisions, starting with the website layout and continuing with the font, colors, images.
The business goal you need to achieve also determines your decisions and the browsing experience you need to make users live.
2. How do users think and act?
The good Web Designer knows very well that to plan a successful website like Weboost 472154 it is essential to know:
· the user’s way of thinking,
· your browsing habits,
· the needs it wants to satisfy,
· the frictions that can irretrievably annoy him;
· the fears and hesitations that can distract or hold him back;
· the elements and contents that are capable of attracting his attention.
Answering all these questions is essential to properly take care of the User Experience and favor the website’s Conversion Rate.
3. Write the sitemap and establish a visual hierarchy
Writing – even by hand – the sitemap helps you to understand how to organize the hierarchy of pages, contents and all the visual and hypertext elements of the website.
Once you have established the hierarchy to be respected to facilitate and facilitate the user’s navigation and conversion path, you will have to maintain it in every way and form.
This means, for example, that if you decide that the titles must have the primary color of the brand, the Helvetica font and a size equal to 18 points, you must respect these principles on all pages of the website.
4. How to choose the colors?
When deciding the colors to use for the website you have to take a look at those used by the brand that tells itself and you must also carry out research to understand both the meaning of each color and which colors are most loved by your typical customers.
In the choice of colors, it is essential:
· establish the contrast: between the words and the background of the web page, between the individual elements, between the Call to Action buttons and all the other elements;
· establish the whitespace or negative space, i.e. the space left between the elements of the page, which can be white or colored;
· establish a color palette. Usually in the creation of a website you opt for 3 colors: one primary, one secondary and a third accessory. The 3 colors must be perfectly harmonious and balanced with each other. In the choice of colors, valuable free tools can support you, such as Color Tool and Adobe Color;
· respect the rule of 60-30-10. The main color of the website must be for 60% of the layout, the complementary color for 30% and the third additional color for 10%.
5. Choose the right balance
The arrangement and balance of elements within the website is a key factor in communicating a sense of balance to the user.
You can choose between:
· symmetrical or formal balance. In this case the objects are organized and distributed equally around a central axis (horizontal or vertical);
· asymmetrical or informal balance. When in the graphic composition there are elements of different prominence and size and together they are balanced.
Design principles: what is your mantra?
These 5 principles are the foundation for a successful website design project.
Not respecting them means not only starting on the wrong foot but also compromising the success of your work.
