Branding is about so much more than choosing a logo, fonts, colors, and other design elements that will distinguish your business from others. While these factors are important to promote your business, your brand is also indicative of the values of your business, its reputation and is aimed at inspiring customer purchases and loyalty.
Establishing a strong brand is significant for your business for the following five reasons:
1. Brand Recognition
A brand needs to be easy to recognize and this is where the design elements for your brand play such an important role. Consumers want to be able to easily identify your products or services. Logos, colors, fonts, and more importantly, tone and the voice you use can all contribute to brand recognition. Branding is critical to attracting new customers as well as inspiring brand loyalty.
2. Brand Loyalty
Establishing a customer base that keeps returning to buy your products or services is key to business success. A survey conducted a few years ago found that grown children are more likely to use the same brands as their parents do. That is the epitome of brand loyalty. But brand loyalty is not just about the customers – a strong brand will create loyal employees. Loyal employees who believe in the values of the business and the product or service are going to generate far more profit and reduce staff turnover. Both customers and employees who trust your brand such as The Jam Jar are likely to recommend it to others.
3. Brand Reputation
The reputation of your business is more important than ever. One of the oldest and most successful marketing techniques is word-of-mouth. This is simply where one person recommends a brand to another. A strong brand reputation lies at the heart of this free and extremely effective marketing strategy. In the digital world we live in, word-of-mouth has taken on a whole new meaning. Social media platforms have made it so much easier for people to recommend a brand to not just one person but multiple people. The online reputation of your business can either make or break it.
4. Brand Values
Your brand sends a strong message about the values of your business. Millennials are the new generation of consumers as well as employees and they want so much more from a business than simple products or services. They want to be part of or support a business that has strong values. Ensuring that your brand sends a clear message about the values of your business is crucial to attracting this new generation of consumers.
5. Brand Target Audience
Branding is not just about setting your business apart from the competition. It is also about identifying your audience or market segment. Understanding your target audience allows you to speak directly to them in a voice or language that they can understand and identify with. These days, finding your target audience is about so much more than just age, gender, and other typical demographics. It is about being unique, standing out, and finding a niche.
Your brand should be about making a promise to your customers and sticking to it. Every aspect of your marketing and business operations must reflect this promise and the values that it is built on. Business in every industry is more competitive than ever and building a strong brand can help your business grow, expand and succeed.
