Improving a website is all about looking at the factors responsible for low traffic on it. Google algorithms are very advanced meaning a bad experience will be immediately picked up and it will force your website down in search results.
Expert website designer Phoenix knows the importance of healthy traffic and can optimize your site accordingly.If you are experiencing low traffic on your website, then the following tips are sure to help you in more than one way.
1. Keep it Relevant:
Good traffic on your website depends on the quality and relevance of the content. You can add all the flashy images and jaw-dropping animations, but if it distracts the visitor, they will simply quit browsing. Always post content that is relevant to your website and the visitor. This will give your website a positive rating and a top spot in any search.
2. Keywords:
It is a known fact that most websites are found after searching a keyword. A keyword for a website is just like a map, putin the right word and Google will find you the relevant website. Keywords can appear in your site’s URL, blog posts, or its content. Always use keywords that are easily recognizable by Googlealgorithms. This is a small tip but one that will surely go a long way in improving your website.
3. Testing:
Most website designers have tools and software that checks the integrity and content of the website. Before launching your website be sure to go through these checks as it is a healthy way of predicting how the site will perform. These checks can also determine the quality of content and also the predicted traffic.
4. Social Media:
This one deals with the psychology of the visitor. If your business or service has a social media presence, then it would be a good choice to include the links on your website. People visiting your website will feel more inclined to stay on your page if your social media accounts were linked to it. Social media is a great way to increase traffic, people can also visit your website through them.
5. Easy Navigation:
Nothing contributes more to a website’s failure than complicated navigation. If a visitor has to search for the information or has to click several tabs before reaching it, chances are they’ll never visit your website again. When designing your website, always make it easy to navigate and the information should be available after a few clicks. Adding a drop-down menu or a collapsible menu improves the website navigation.
6. Mobile Optimization:
If 2020 has taught us something it has to be the dependence on our hand-held devices. The same trend is sure to follow in 2021 and developers around the world have acknowledged this fact. The biggest improvement a designer can make to a website in 2021 is making it mobile-friendly so that it can be accessed by everyone.
While these above tips are not the only ones that can improve a website but they are the most relevant ones. Improving on any one of them can give you the desired results.
This one deals with the psychology of the visitor. If your business or service has a social media presence, then it would be a good choice to include the links on your website. People visiting your website will feel more inclined to stay on your page if your social media accounts were linked to it. Social media is a great way to increase traffic, people can also visit your website through them.
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