A search engine optimization or SEO audit is essential to find out more about a website’s performance on any organic SERP (search engine results page). A proper SEO audit adds value and analyzes problem areas that can be taken care of for better website optimization. An organization can create a robust action plan based on the findings of an SEO audit.
As a result, the organic rankings of the specific website will also go up. Tools such as goauditor.com help in effective and accurate website audits, and are free of cost as well. It will also give you a detailed report of the SEO audit so that you can refer to the problem areas. Now, before you learn the process of a website audit, here is some help regarding essential points to keep in mind before carrying out the same.
Proper research of competitors
It would be best to only opt for a professional SEO audit after analyzing and researching the market competition. You should first see how your competitors are bringing in traffic (organic) based on different keywords. It will give you the best idea of how to go about it.
Carrying out a competitive analysis includes gathering knowledge about competitor’s keywords, traffic search value, monthly search traffic estimation, root domain links, searching for first page keywords, inbound links, domain authority, and more. Now, it is time to make a proper comparison keeping the competitor’s website statistics beside yours. As a result, you will understand which areas need more effort and strategizing.
Proper indexing and crawling
Indexing refers to how you can add web pages to the Google SERPs, and crawling is how Google will read the website. Both of these are the primary factors that form the foundation of a proper SEO website audit.
The best way to determine whether or not indexing and crawling is appropriately done can check into Google Search Console. From here, you can enter the robots.txt folder to check the resources that are facing crawler restrictions. The worst scenario that can lead you to Console is when Google blocks the whole website. Therefore, you can ensure the accuracy of the entire setup by analyzing the website indexing and crawling.
Website accessibility
When you are trying to access a website, several factors can come your way. For example, the web page’s slow loading speed, 404 errors, and long responding servers are some of them. A proper technical SEO audit can detect all of these fundamental problems.
The easist way is to navigate to page speed insights on Google to check for any fundamental accessibility problems for your website. On the other hand, you can also check out the Google Search Console to find out if any 404 errors require updated content. Now, if there are any severe issues, you can either utilize Google tools or take help from an SEO professional.
Apart from the factors mentioned above, it is essential to analyze the website links, keywords, and content before executing a proper SEO audit.
It would be best to only opt for a professional SEO audit after analyzing and researching the market competition. You should first see how your competitors are bringing in traffic (organic) based on different keywords. It will give you the best idea of how to go about it.
