The feeling would be amazing, right? The visitors have a new place to spend a day with family or friends and explore new attractions while adding a new revenue source to your existing business model.
Theme Park with various recreational activities, devices like a Ferris wheel, roller coaster, merry-go-round, etc. With refreshments and concession stands, it is already a perfect place to spend the day for all age groups. Adding Water Park to the existing theme parks makes it a perfect go-to- destination for family entertainment and friends. Moreover, it attracts customers from all over the world. Disney and Universal Studios are the ultimate examples for the same.
Yes, we understand that running a theme park for a long time would have many questions popping up in your mind! We are here to clear the confusion of all the raised eyebrows. Let us start with addressing the most common question of theme park owners and the benefits of adding a water park to an existing theme park.
Water Parks are only seasonal
Though water parks have been one of the most popular vacation paradises for all ages globally, they suffer from lower attendance compared to that theme park since they are seasonal attractions.
This raises skepticism in the minds of theme park owners as they doubt if it would turn into a profitable investment? Or will adding a water park enhance the customer experience?
Few things they forget are:
1. The profitability ratio doubles when a water park is added to an existing theme park.
2. If provision exists, you can have an indoor water park that can run throughout the year.
Adding a water park has been a worthy investment for many theme park owners when executed correctly. Now let’s see the advantages of adding a water park to your existing theme park.
Advantages of a Water Park
Cost-Effective Infrastructure
If you plan to expand your theme park, what would be your first choice? Add more rides? Owing to the sizes of modern-day theme park rides, you will need substantial space. The cost of building a water park is not that big-budget compared to that of expanding a theme park. It can be built on a smaller plot of land. The valuation of building and maintaining the water park rides is much less than that of theme park rides.
Grabs Guest’s Attention
Adding a water park to the theme park appeals to a wider range of audiences, from adults to youngsters. You can add aquatic playgrounds and different types of slides to the park. People love to laze around the pool or play in it, and this assures that the day spent at the water park serves as a fun and frolic day for the whole family!
Exhilarate Loyal Sponsors While Attracting New Ones
Being an adept Waterslide Company, we know how well the addition of waterslides and waterpark attractions works and give a spectacular look to the existing theme park. Those saturated from the existing rides would have something new to look forward to. The anticipation of something new coming up excites the loyal sponsors to return and attract new ones to join the league.
A safe haven to protect the visitors From Summer Heat
Aquatic play structures, splash pads, and waterslides help your visitors stay cool all summer long. Moreover, an indoor water park will keep the visitors protected from the sun and heat, thanks to the temperature-controlled atmosphere. Thus, water slide manufacturing companies help you to add attractions to your park, making it appealing for guests all summer long.
Extend the Stay Time
People are ready to travel far or book a flight, to ride on the fastest roller coaster, or visit their beloved character. When you add a water park alongside your theme park, they can plan their visits better to make sure they participate in both park attractions.
Increased Revisit Rate
Waterslide manufacturing company experts assure the theme park owners that the revisit rate of guests increases once they add the aquatic play attractions. Any regular water park consists of a wide range of rides and equipment ranging from hurricane slide, multi-slide, tornado slide, and many more, keeps guests engaged for the whole day, proliferating the feeling of staying back or visiting again.
Larger Foot Traffic
Visitors mostly visit a theme park in groups. Due to the high return rate mentioned earlier, they shall recommend them to others if they are fascinated by the place. This way you will have a surge in foot traffic with more people from the widest playable age visiting.
Profitable Business
Initially, you may want to start small, but soon you will realize that you are stepping towards the potential profit and can move ahead through its expansion.
When Water Park offers something for everyone and is well maintained and managed, it entices visitors from every nook and corner of the globe. This is when the owners make a profit. Furthermore, charging admission fees, fees for using additional facilities simultaneously increase the profit of the theme park, too, especially during summers. By building a water park, you can easily convince the locals and regulars to go ahead and buy annual passes for both parks, which an only theme park may have a tough time convincing.
Upheave Your Local Economy
For running a water park, you will need to appoint many employees such as lifeguards, attraction operators, and maintenance team members to preserve the water park’s attraction. By recruiting a local workforce, you uplift the local economy by creating jobs.
Few things to consider
Now that you plan to add a water park, you need to consider few things:
• Is any kind of certification required to run a waterpark?
• Yes. You require a Certificate of Occupancy (CO) that lists out all the building codes, zoning laws, and government regulations to be met. Since you are adding the water park to your existing theme park, you already should be holding a Certificate of Occupancy.
• Kind of medical facilities are required onsite?
• In addition to the current medical centers, a water park requires lifeguard stations for immediate response to accidents and drowning.
• Which insurance coverage is needed to intervene in a waterpark?
• General Liability Insurance and Workers’ Compensation Insurance are the two most common insurances you need to have when running a theme park or a water park.
Final Thought
Hopefully, considering the above benefits will help you make up your mind. Remember, to increase profitability, make sure you offer activities for all ages. As long as a park is well maintained and supervised, the possibility of growth and success hikes up.
Whether you plan to add on a water play area or get a complete custom water park, being a professional water slide company, we can suggest further steps to add a water park to an existing theme park.
So are you ready to increase the revenues and become the talk of the town? Contact Splashtacular in the USA for all kinds of assistance with waterpark set-up and maintenance.
