When it comes to target marketing for your local audience, there is hardly anything as effective as direct mail marketing. This is the best way you can reach the doorstep of your potential buyers and make them believe in what you are offering. So, when it comes to real estate marketing, where you are trying to catch the pulse of your local audience and offer them their dream abode, you need to use real estate direct mail postcards and other items for more effective promotion.
Why Should You Use Direct Mail Postcards for Your Real Estate Marketing?
Finding new prospects and growing business becomes easier with direct mail postcards. If you are opting for automated real estate direct mail marketing, you will get the following advantages:
· A direct tool that will target the local audience within a particular ZIP code
· This is a tangible resource for the prospective buyers to hold on too, for days or months so that they will get to see the picture of the property
· An automated tool that will help you drip marketing by targeting the most potential group of buyers for a longer period of time
So, if you are planning to invest in direct mail postcard printing for your real estate marketing, you need to ensure you are getting the full leverage. How that can be possible? Read the following helpful tips that come from the market experts.
Thinking Local and Relevant
While your potential buyers are getting your postcards, they will be eager to know what advantages they will get if they invest in the property you have developed, specifically because of the geographical location. Is the property situated near a good school district? Or is the area well connected with the other parts of the city? As your buyers are looking for this information, it is necessary that you ensure your direct mail postcard carries relevant information too. You can get both sides printed and use different direct mail postcard sizes like 5”x3.5”, 6”x4.25”, 7”x5” and so on. You can also print jumbo postcards of 12”x9” and 13”x10” if you have more graphics to include.
Market During Specific Time of the Year
Summer and holidays are the best time for real estate marketing for various reasons. While buyers are in a mood for merriment, they look for prosperity too and investing in real estate can be a way to do that. So, take advantage of the right time of the year and get your postcards printed and mailed. You can print a holiday-centric message with some amazing pictures of the property on one side, and your bio as the introduction on the other side. Don’t forget to add contact information to your direct mail postcards.
Resources that the Buyer will Hold On To
You want to create a permanent mark in the mind of your potential customers. You are offering your customers the postcards that they are holding on to. So, make sure that you are maximizing the time for them to keep your postcard. Get a postcard printed with the stunning picture of the property along with the date calendar of the year. While your customers will keep it on the refrigerator, every time they will look at the date, they will see your contact information and the picture of the property which can create a visual effect on one year time for you.
Create Urgency
This is a key to successful real estate marketing. Talk about some short-lived offer that the buyers can only avail if they book their flats or houses in one month. Or use phrases like “move-in ready” so that the buyers know that they don’t have to wait if they make up their minds.
Hire an agency that offers affordable printing services with direct mail postcards partnered with USPS. Check their reviews and postal charges and place your order immediately.
