Digital experience platforms—commonly known as DXPs—are innovative technologies designed to help business owners manage the customer journey across multiple digital environments.
DXPs are similar to traditional content management systems (CMS) but offer unique benefits. Today’s consumers shop across multiple websites, apps, and social platforms—DXPs offer a solution for managing these varied customer experiences.
Read on to learn more about digital experience platforms and how implementing the technology will benefit your business.
- Enjoy fully integrated customer control
Digital experience platforms feature a fully integrated control centre offering omnichannel management. Omnichannel means multiple digital platforms.Digital experience platforms allow businesses to customise and manage the customer journey across multiple social platforms, websites, apps, and other forms of digital media.
Here’s an example. Consider your typical customer. This customer might discover your product or service through social media, visit your website, and place an item in their basket. Later that week, the customer might choose to continue shopping via their smartphone.
As a modern consumer, this customer will expect to complete their purchase smoothly despite switching platforms. Implementing a DXP will ensure this customer’s experience moves across platforms as expected.
- Get your business future-ready
The way consumers shop has changed drastically over the past few years—and these changes show no signs of stopping. It’s difficult to predict how the consumer world will change over the next decade—but whatever happens, your DXP will be ready to adapt.
Already, digital experience platforms allow business owners to reap the benefits of artificial intelligence or AI. For example, a modern DXP can automatically recognise and record customer trends.
This same software will allow your business to adapt to future changes. You’ll be able to integrate new technologies with ease, stay ahead of your competitors, and connect with customers as the digital environment changes.
- Experience bulletproof security
In today’s world, customers expect indestructible protection of their personal data. Modern digital experience platforms feature a robust, secure framework, shielding your business and customers from devastating security breaches. Now day’s consumers shop across multiple websites, apps, and social platforms—DXPs offer a solution for managing these varied customer experiences. All modern businesses will benefit from implementing DXP software and gaining precise control over their customers’ shopping experience.
- Enjoy improved performance and unbeatable flexibility
Compared with traditional customer management software, DXPs offer next-level performance, flexibility, and resilience.
A modern digital experience platform will allow you to track crucial statistics such as:
● Seasonal spikes
● Customer visits over time
● Advertising spend
● Email marketing performance
● Location-based sales data
By accurately tracking these analytics in real-time, you can make rapid, effective changes to instantly boost your business’s digital performance.
You can also view and manage customer data on an individual scale rather than broad segments—allowing you to optimise the customer experience at its core.
- Personalise the customer experience
Along with pinpoint customer management, digital experience platforms also allow you to personalise the customer experience.
By integrating your DXP with other systems and software—such as your existing CRMs, social media hubs, or contact centres—you can access intuitive insights about each customer and their behaviour.
Through machine learning, modern DXPs can also offer intelligent observations and suggestions about improving the customer experience.
Conclusion
DXPs allow businesses to customise and manage the customer journey across multiple social platforms, websites, apps, and other forms of digital media. All modern businesses will benefit from implementing DXP software and gaining precise control over their customers’ shopping experience.
