A branded logo floor mat strategically placed at the entrance of any shop is an absolute must. Not only do they boost the safety of your premises but they help to keep your floor clean and reinforce your brand. They can be placed at the points of customer entry and exit, but you might want to consider fitting them at any other points where debris and dirt could be tracked into the building. Loading docks and service corridors are just two of those places.
So, why should your shop have branded logo mats?
Minimal Falls And Slips
Countless people slip and fall on wet and dirty floors in public spaces. You don’t want to expose your business to any possible legal consequences by being sued in the event of an employee or member of the public being injured on your premises.
With good quality entrance matting in place, the chances of customers having an accident are hugely reduced and so your liability also decreases. Don’t be tempted to skimp on mats – a small mat, a mat with the incorrect backing or a mat which is too light-duty won’t do the job properly. Make sure to evaluate the traffic-type at your shop’s different entry points as well as possible weather conditions and choose the best mat to suit those requirements.
Lower Cleaning Costs
Of course, you already know that regular cleaning is vital for your shop, however you can save costs in the long run by using a floor mat with a high traffic capability that matches the footfall load of your shop’s entrance. By using a large entrance mat, you can reduce the amount of grime, dirt and mud entering your building. Without the right mat, staff time won’t be wasted on cleaning your floor more regularly and you may need to pay out more money for extra hours of your cleaner’s time.
Better Protection For Your Floors
Even the most durable commercial flooring isn’t indestructible but you can prolong your floor’s lifespan by using the right entrance mat. If you choose a heavy-duty mat which collects dirt and absorbs moisture effectively, you can reduce how often you have to refurbish your flooring. Also, the less debris, dirt and moisture is tracked into your premises, the longer you can leave it before having to polish or reseal your floor.
Style And Appearance
You want to give your customers the right impression of your shop and one way to do that is to make sure that your premises are as stylish and aesthetically pleasing as possible. A non-slip floormat will keep your store looking clean and attractive, standing out from the crowd. Also, you can take the opportunity to choose the right design for your mat to promote your brand even further. You can choose your shop logo and colours as the design of your floor mat for a little extra subtle exposure to your customers.
Show Directions
If you are running a large store with several departments, you may want to think about including direction signs or texts on your floor mats. These can point customers or employees in the right direction when looking for different parts of the store. Not only will these mats look good they will serve a functional role in helping customers and workers to navigate the shop more speedily and effectively, helping to give an even better impression of your business.
Choosing High Quality Floor Mats
When choosing floor mats for your shop, it’s important to choose high-quality products which have been designed to be robust, durable and long-lasting so that you can get the best value for money.
“The best entrance mats feature rubber backings” claims Richard O’Connor, a Director at matting experts First Mats, “They are more expensive to purchase than their vinyl alternatives, but they will last much longer and they don’t move around on smooth floors”. Heavy-duty commercial floor mats are an investment for your brand, so you need to be certain that you’re getting great value for money while creating the right impression of your business to all your customers.
