It is the desire of every business to grow its revenue, particularly through sales. And since findings reveal people spend more time on the internet nowadays. The best way for any business to make sales is through digital media.
In this article, you’ll find tips needed to optimize your Google My Business Listing so you can unlock more customers and ultimately make more sales online.
- The very first thing you have to do is to own a Google My Business account. You need a Gmail account to do this but if you already have one, skip this step and jump right to the next one. Psst: head over to online business course reviews for all GMB solutions and services.
- Make sure your business information is correct on Google My Business: This includes making sure your business name, location, contact number, opening hours and website are accurate.
- If your business does not own a website just yet. You may put your social media page as a website, just copy the link to any of your social media page’s profile [whether Instagram, TikTok, WhatsApp, Twitter, or Facebook] and insert the link there. Choose a platform your business is most active on.
- Include a description of what your business does on your Google My Business profile. Make sure your description is accurate and gives a complete overview of what service or product your business offers. This gives customers enough information to decide on whether your business can satisfy their wants.
- Ensure you max the word count in the description box. Insofar the information you input is relevant.
- Regularly upload quality visuals: the first impression lasts longer, right? This is why you must ensure only high-quality images are seen on your profile. The quality of your image gives customers an idea of the meticulousness of your business operations. [This is the same for videos too.]
- You can also ask your customers to tag your GMB account when they upload pictures too. It shows your prospective customers that your business is reliable. [Ditto for videos too]
- Do not leave customer reviews unattended. You must be prompt in giving responses to reviews on your account. Missing out on doing so raises a red flag in the mind of your target audience about how you attend to customer inquiries and complaints. Even if you do not yet have an answer to their review, still give a relevant response anyway.
- Make use of Google posts: Regularly share news, images, offers, and updates about your business from your Google My Business account. This improves the chances of customers seeing your business whenever they make a search query on something your business does.
- Make use of the “Short Name” feature on Google My Business: this feature allows people to find your business via Google maps and google search.
- Make use of the Google My Business special feature available to your business. These features vary from one category to another but it helps your audience to view your product catalog, menu, or even book your service. As I said, it depends on the category your business falls under.
