The most organic social network for B2B businesses is LinkedIn. For this reason, LinkedIn ads are the go-to for business owners when they need to target decision-makers and make sales. Social Media ads are pretty promising; however, not everyone gets desired results. This happens when there is a missing mark on critical factors like audience, visuals, and messaging. For better results, you can either improve your LinkedIn ads strategies or reach out to a LinkedIn ads consultant for help.
How can you improve your LinkedIn ads strategies? This article discusses the best practices for maximizing your LinkedIn ads.
1. Define Your Target Audience
You can significantly improve your marketing strategy just by identifying your target audience. Similar to other paid advertising, LinkedIn ads deliver effective results when targeted at the right audience. How can you target the right audience?
Consider job titles, professional interests, groups, industry focus, education, and location when setting your LinkedIn audience targeting. You can narrow down your audience by using filters like industry, seniority, and title.
The next step is to identify groups where your target audience is most likely to spend their time on LinkedIn. Then, include such groups in your search parameters. Defining your audience aims to provide solutions to the decision-makers who will most likely take action through your ads.
2. Select The Right Visuals
Humans process visuals 60,000 times faster than text. Therefore, visuals – photos and videos, are essential in your LinkedIn ads. Fortunately, LinkedIn has features including various texts and visuals that enable businesses to craft the perfect ad. Unlike other social media ads platforms, LinkedIn does not restrict text performance.
Studies show that LinkedIn ads that include large, bold text have higher conversion rates. You can utilize this feature by adding a colorful, bold background to your graphic and including a short call-to-action of about 4 to 5 words. Another way of captivating your audience is to use catchy photos and short videos. The most important thing to note is that regardless of your visual – image, video, or graphic, always use eye-catching content that makes users stop scrolling.
3. Craft A Proper Message
If you try selling your product or service via LinkedIn ads, you may not get the desired results. Instead, focus on solving a specific problem. Using eBooks and blogs to educate an audience while drawing the audience’s attention back to a website has proven successful for most businesses. This type of content helps start a conversation on LinkedIn and collect your prospects’ email addresses for continued discussion in a more personal environment.
In addition, ensure your visuals and messages work hand in hand. All you need do is have an objective in mind concerning your text and visuals. Afterward, you can craft an ad. Having a defined purpose ensures that your ad copy and visuals deliver the same message.
You can’t create the perfect LinkedIn ad overnight. Although understanding your audience is key to creating an engaging ad, ensuring your ad fits your overall goals for an effective marketing strategy is crucial. Regardless of the channels you use, all your content should work together and pass the same message.
4. Nurturing Leads with Follow-up Email Automation
Not all clicks on a LinkedIn ad convert immediately. It is best to nurture a lead via email once the lead opts in. It would be best to consider scheduling the first email to be sent an hour or the day after resource delivery.
It is best to focus on automating a natural sales process instead of hard selling. We suggest that you open up a communication channel as you would in any sales conversion. You can ask prospects questions about their business, including;
- The types of businesses they work with
- The number of stores they manage
- The number of salespeople in their showroom
Prospects who respond to your questions are your leads. You are ready for targeting after having your content, setting up your landing page funnel, and email automation.
5. Monitoring and Analyzing Ad Performance
Your campaign goals determine metrics that you should monitor. If your campaign goal is gathering views and interest, it is best to monitor clicks, impressions, average engagement, and click-through rates. However, if your campaign goal is to drive leads, it is best to monitor conversion rates and their corresponding costs.
Other factors you can monitor to increase ads performance include;
- Checking if the CPA is within the target
- Identifying top-performing campaigns
- Checking if you are targeting users in the right industry
Let’s help you maximize your LinkedIn Ads.
Are your marketing strategies not giving you the best results? You can contact a LinkedIn ads agency like Getuplead for an expert marketing strategy to generate awareness and increase traffic and leads. Maximizing LinkedIn Ads is easier and more efficient when you hire professionals.
