It seems like there are always new ad networks popping up to take the place of the old ones, so deciding which ad network to use can be tricky.
There are dozens of ad networks to help publishers monetize their traffic and even more that will try to scam with hidden fees and annoying pop-ups.
Because most ad networks don’t work the same, it’s essential to know what makes one network better than another and what things they do differently.
Here are some criteria to consider before you finalize any ad network list.
Ad Network Range
If you’re just getting started, it may be wise to stick with a range ad network that lets you display ads across all its sites instead of just one or two. Later, when you can afford more targeted advertising, you can always focus your energy on one or two extensive ad networks instead.
Payment Guarantees
While payment guarantees can give you peace of mind, they’re not your only criteria when selecting an ad network. Before signing on, always do your homework and look at what other publishers are saying about a given platform.
Some networks may promise monthly payments but often use various tactics that leave publishers waiting long past the 30-day deadline before receiving their money.
Minimum Payment Rates
You must know how much each ad network will pay you. This amount changes frequently and may vary greatly depending on your site, traffic stats, and other factors. As you evaluate an ad network list, always check their minimum payment rates before signing up.
Network Performance Reports
Having multiple ad networks is excellent, but not if one of them has a ton of issues. Fortunately, you can check reports showing ad network performance before signing up with an ad network.
It includes both your fill rate and your CPM (cost per thousand impressions) revenue. A high fill rate indicates that you are receiving ads more often, whereas a low fill rate could mean that there are too few advertisers or that your content doesn’t have enough traffic.
Open To Small Publishers
While some networks are open only to large publishers and advertisers, others allow publishers of all sizes, even smaller blogs or independent websites. Look at what types of sites can register on each ad network before signing up.
Also, make sure you know how much ad space each website is allotted per month. You don’t want your site to receive fewer ads than promised.
Do They Have A Good Reputation, Especially With Their Publishers?
Even if you are ready with your finalized ad network list, it’s not over yet. It would help if you considered this crucial criterion, which is checking your ad network’s reputation.
Does the publishers’ review tell good things about them? Are they quick and easy to get along with? If not, chances are you won’t like them either.
Final Lines
If you’re looking to monetize your content more effectively, use these criteria to select high-quality ad networks that will help you maximize your earnings. Make sure to research before signing up with any ad network. It takes time, but it is well worth it in the end.
A promotion network is a mediator that acquaints the right distributer alternative with the right purchaser. It interfaces distributers (providers) and publicists (purchasers) to coordinate with their mission objectives.
You can work with a few promotion networks as indicated by the various sorts of advertisement designs you work with. There are video promotion networks that serve video content, and others that emphasis on the best CPM rate.
Promotion networks are a decent decision on the off chance that you need to sell remainder advertisement stock. For example, impressions that are not sold before the month’s over. Suppose you have an arrangement with a sponsor to give him 700k impressions a month, however you produce 900k impressions. You can sell the remainder impressions through a promotion organization.
How would you pick the best promotion network for your organization?
There is a decent arrangement of various promoting networks offering video advertisements, in-feed advertisements, and show publicizing to browse. In any case, prior to picking the organization, you should begin first by assessing your promoting needs.
Key elements to consider
Your interest group – Is your crowd B2B or B2C? How huge is your crowd? Note your crowd socioeconomics, interests, area, and age bunch.
Your financial plan – for beginning organizations in some cases the spending plan can have a significant influence in picking a few organizations.
Your specialty – this is maybe the main factor in figuring out which organization turns out best for you. Frequently, the more broad the specialty, the more broad the organization.
Kinds of Ad Networks
Concentrated Ad Networks
These are likewise called “specialty” organizations. These advertisement networks normally target industry or specialty. For example, there are show publicizing networks that target programming promoters, distributers, and designers. These organizations typically handle explicit and high-changing over, inventories.
General Ad Networks
In contrast to particular organizations, these handle an expansive range of sponsors. In this class, we can discover Google and Facebook promotion organizations. These carry enormous crowds of purchasers to the table, alongside broad and point by point client information.
Advancement Platforms
These instruments give you admittance to different advertisement organizations, trades, and promoting assets. Advancement stages assist you with dealing with numerous missions by means of different advertisement organizations, access showcasing assets, ascertain promoting costs and improve your advertising.
