On Sep 9, 2021, sports betting and gambling entered the Arizonian market, bringing a taste of Las Vegas-style entertainment. Now, Arizonans can legally wager on any sporting events at brick-and-mortar as well as online and mobile sportsbooks.
Numerous casinos and corporations launched their betting services, coinciding with the beginning of the 2021-22 NFL season. As a result, both offline and online casinos are trying their best to attract veteran bettors and novices with offers of free money to sign up for their service or app. Now, is this a good thing for fans, or will it ruin the game?
The answer to this question will depend on how sports betting is carried out in Arizona. If sportsbooks are able to offer a great fan experience and get the betting process right, the outcome would well be positive.
The sports betting legalization bill “House Bill 2772” was signed by Gov. Doug Ducey way back in April this year. This paved the way for expanding the existing gaming compact with the support of all but one of the state’s Native American tribes. However, there did exist specific trials and tribulations before gambling could become fully legalized in the state.
Keeping that all aside, Arizonians were, fortunately, able to place wagers on their first game of the NFL season on Thursday, 9, 2021, when the Dallas Cowboys fought head-on against Tom Brady and the Tampa Bay Buccaneers.
There was a time when legal sportsbooks was a sole domain of Las Vegas casinos where bettors could wager on every sport imaginable, even some college sports as well. This used to drive a lot of enthusiasts to the Las Vegas books, particularly for major events like the Super Bowl and the NCAA basketball finals. Nevertheless, online and mobile sports betting has grown in popularity in recent years—nearly 22 states have legalized it in various forms. As a result, the operators have also started running a marketing campaign in Arizona.
So, how will the sportsbooks and legal gambling as a whole impact Arizona?
A War For Market Share
According to experts, the adoption of sports betting in Arizona will significantly impact the state’s economy as it did in New Jersey after the Garden State launched in 2018. New Jersey was able to mint over $1 billion within the first six months of operations. Therefore, the adoption of sportsbooks in Arizona can be well considered a milestone worth celebrating, with a special focus on how various sites were able to capture a huge of the new market.
And we have definitely seen this pattern before during the last presidential election. During the presidential election, every advertisement, newspaper, and banner on a website aimed to get your vote. It was indeed a war for market share. Perhaps, the same scenario could play out in Arizona during every sporting event. The sportsbooks will try to capitalize on the market during every major opportunity. So, you will ideally see a lot of advertisements, and it is going to be a war for market share.
Keep an Eye Out for Promos From Sportsbooks
As a part of attracting new customers, capturing market share, and building a solid footing in the state, sportsbooks in Arizona will offer great deals and promotions. When you look at this from a consumer behavior point of view, this will mean a tsunami of advertisements. But, on the other hand, this will mean a lot of offers from an economic point of view as operators will try to get you on their platform.
So, you can expect to see discounts and co-branding with various teams as they strive to get used to this modern way of consuming sports. Such offerings could also lead to increased revenue for the state. Nonetheless, ensure that you read reviews about the various sportsbooks rather than simply join a sportsbook due to its offers. Here is a review of BetMGM in Arizona to help you get started.
Perhaps, it is time for the world of sports to witness the shocks in the world of sports right now. A few will have extreme impacts on how sports are played, how the participants get compensated, and how the revenue models work. So, it will be really an exciting time in the world of sports.
