There’s one thing common in a new business and a well-established company – you constantly need to grow your client base. One way to do this is by marketing your business in both online and offline mediums. If you have a pressure washing business and wonder how to market your business digitally, you’ve come to the right place.
Here are 6 ways to market your pressure washing business online and bringing in more pressure washing contracts.
1. Design a Clean & Informative Website
You must have a website containing all the necessary information about the business. Make the website clean and use a visual hierarchy to bring attention to crucial information like contact details.
Don’t forget to include project pictures on every page. Put up client testimonials as they build credibility and trust. Make it easy for the customers to connect with you through the website.
Once the website is up and running, track how it’s performing. The performance metrics will give you a good idea of what’s working on the website and which areas need to be improved.
2. Use Eye-Catching Visual Content
For businesses like pressure washing, showing the results of your services works better than just writing about it.
Put up before-after pictures and pressure washing videos on the website and other platforms. Looking at comparative pictures of dirty and clean walkways and tiles will give the potential customers a clear idea of just how good your services are.
Excellent visual content can bring pressure washing leads in great numbers.
3. Don’t Skip Search Engine Optimization
You may have a digital presence, but it’s as good as being invisible if your SEO results are poor. This means your business needs to rank on Google searches. Start by optimizing your website, list your business on Google My Business, and get it verified.
Use geotags to optimize locally to get relevant power washing leads from the areas you offer your services in.
4. Run Online Ads
Online ads can be highly effective in attracting new customers. You can run Google ads, Facebook ads, and PPC ads.
When people search Google for power washing services, the Google ads can pop up and lead them to the landing page. However, optimize the ads for the right searchers. The ad shouldn’t pop up for those looking to learn about pressure washing or buy a power washer but only for those seeking the services.
Along with Google, put ads on Facebook. Targeting Facebook ads to your audience in the right geographical location will generate new leads. It is one of the most effective yet affordable ways to market your business online.
Compared to Google and Facebook ads, PPC ads are expensive, but they can be very powerful when executed correctly. Try out different techniques to make it cost-effective. Using long-tail keywords, non-saturated keywords will attract specific requests and be more successful.
Keep experimenting with which types of online ads perform the best and invest more in that.
5. Online Coupons and Promotions
Coupons and promotions work great for repeat businesses like pressure washing. Even after making the driveway and tiles shiny and spotless as new, they will get dirty over time. This means customers will want to get them clean again. So, compel them to choose your services again over others.
Offering coupons and promotional deals will go a long way in doing that. Make unique online coupons explicitly targeted at online customers.
6. Reviews and Feedback
Got raving online feedback and reviews from clients? Put them up on the website and social media. You can even use them for your online ads. Testimonials are a great example of word-of-mouth and how to get pressure washing contracts with higher success.
Potential customers tend to trust and believe the word of past customers over everything else. So, use that to your advantage.
Final Words
Armed with these tips, you can attract new power washing contracts and build a thriving pressure washing business. One important thing to remember while marketing your business is to experiment and adapt constantly. The customer demands will change, new trends will emerge, and technologies will evolve. If you respond to these in the right manner, at the right time, your business will flourish.
