In a business, you should stay up to date on the latest trends to avoid any downward trends. Digital marketing is the main and most effective method to give your brand a valuable growth path, thanks to the popularity and wide reach of the internet.
Many online platforms and software can help you create and maintain quality content that will drive your business growth. These digital marketing tools will also help you identify and reach your target audience with ease now. They range from social media advertising to email marketing apps, site analytics to content creation software, and more.”
Digital Marketing Tools to Grow Your Business
1. Google Analytics
Tech giant Google is showing its commitment to helping startups and midsize businesses move forward with its free analytical tool, Google Analytics. Despite its advanced appearance, it’s easy to learn, and it’s also valuable for analyzing your audience’s interactions with your site. Google Analytics is the best for monitoring the performance of the site. You can, for example, find the website you visit the most, the first source of traffic, and specific metrics (views, page duration, bounce rates) associated with your blog posts.
2. HubSpot
The allure of combining CRM and marketing in one place makes HubSpot one of the best digital marketing tools to grow your business in 2020. It helps you attract potential guests while also creating an avenue to book your deals. Here are some of the activities you can perform using this tool:
- Content editing
- Website development
- Analysis
- Marketing Automation
- Social media management
3. Mailchimp
When you’re looking to communicate with customers or inform them about new products or services, email marketing is often the perfect strategy for many businesses. Mailchimp helps you communicate with potential customers through email campaigns. It offers a free plan, excellent customer service support, and multiple integration options for business owners. Additionally, you have the ability to test A/B campaigns, create audience segments, and schedule emails in advance. These are just a few of the activities you can do with Mailchimp.
4. SEMrush
SEMrush is one of the top digital marketing tools you can use to grow your business in 2020. It offers a platform to find solutions for content, SEO, PPC, social media, and competitive research. From the wide range of designs and prices, you can choose a valuable tool that supports your business. Many of the tools available include research tools for keywords, a link backcheck, and more. (Click here for a comprehensive SEMrush review from Clixsense Success)
5. Infusionsoft
Another of the top digital marketing tools you can use to grow your business is Infusionsoft. It comes as a software tool that allows small business owners to store contact information and activity history of their potential customers, prospects, and customers. It segments and analyzes data to allow businesses to access it efficiently.
6. HootSuite
You should monitor the performance of your social media accounts to get the most out of it. Mastery of your post statistics is one of the key criteria when looking for specific social media goals, such as doubling your followers on Instagram. Hootsuite helps you achieve this goal: It tracks product, service, ROI, content, and more reports. You can also use it to schedule and save posts across multiple platforms.
7. Slack
If you want to ensure seamless and effective communication with members of your business, then Slack is right for you. It offers plenty of integrations and is easy to set up. Slow users can easily switch channels without having to go through multiple time checks. This tool is a better alternative to large email threads, avoiding your inbox from too many unread while keeping communication fast.
8. Brand24
It’s important to know what people are saying about your product or service, especially on social media. It’s impossible to keep track of your reports since about 3.6 billion people use social media. Brand24 helps you solve this dilemma. Monitors your brand reports and ensures that you’ll keep track of conversations about your business.
9. Google Adwords
Google Adwords is a paid advertising platform for businesses that want to gain exposure to their target audience through google’s search engine results page. Pay-per-click ads appear in search results depending on the keywords that users place in the search. These ads then direct them to your site. Payment is flexible here, as you can choose between the pay-per-call or pay-per-click option.
10. Buffer
Social media accounts are excellent marketing platforms for brands looking to grow their businesses. You should have a strong presence on many major platforms like Facebook, Twitter, Instagram, and more. Buffer helps you manage all your social media accounts in one place.
In a business, you should stay up to date on the latest trends to avoid any downward trends. Digital marketing is the main and most effective method to give your brand a valuable growth path, thanks to the popularity and wide reach of the internet.
