The demand for Augmented Reality or AR is growing. Any customer who virtual try on clothes is a fan of AR. They use it to try on a dress they have selected. It is a virtual way of trying on clothes without physically trying them on.
How did AR start, and when did it become popular?
The first brand to use AR technology for virtual try-on was Converse in 2012. Through the sampler app developed in iPhones, we can see how an outfit, shoe, or accessories might look. People take pictures for posting on social media as well as it is used to buy the products.
When Pokemon GO was launched in 2016, it became trendy among almost all smartphone users.
Let’s discuss in the following why AR is the next big thing in Luxury Business?
Growing demands
Since 2017, AR has been growing consistently. People started using AR in many apps like Snapchat and Instagram filters. Gradually, it became fashion-oriented again. People began to try on their favorite outfits from their favorite online stores virtually. They are used as smart mirrors.
Smooth experience
Digitalization has always impacted us, including the decisions of online shopping. Online shopping is getting popular day by day and growing consistently. This encourages science to invest more advanced technologies in this market to attract more customers and make their journey smooth.
Loyalty
It is studied that over forty percent of people want to spend on a product after trying it on through AR. If they can try through AR, it gives them an experience of the product, making it easier for them to explore more options. Seventy percent of the people also tend to be loyal to the website, which provides an AR facility.
Location and time
When you use AR, you save your time by staying at home or any other place rather than wasting a day going to a store trying on clothes. You just need a smartphone, and you can try on clothes virtually anytime, anywhere. AR is just a click away.
Future
Yes, AR is very advanced, and it can do wonders. But it really is not our future. It is our present. We have AR now, and it is a very convenient way to buy products online. Every online store should have augmented reality in their website or applications.
Spread the word
Customers can post that picture online on social media after taking a photo, and the technology is spread among other people as well. The more it is applied, the more the people want to use this facility. Gradually it will become impossible to return to a world without AR technology.
Product returns
Implementing AR means that customers are already trying on the outfits or accessories they want to buy. So the probability of them being unhappy is significantly less, which means fewer costs and smoother supplies.
Wrapping up
So, to sum it all up, AR is already taking over luxury businesses and making a lot of profit there. Many big companies already use AR technology like Gucci, L’Oreal Paris, Michael Kors, Nike, and many more. AR is a huge step forward in the world of science as well as the online shopping industry.
