Adoption of immersive technology like AR clothing try-on can improve sales drive, customer relation, and other aspects of the online fashion business. But have you ever thought about how the industry would cope with AR integration changes in the coming years?
AR merges the physical and digital worlds by superimposing computer-generated pictures over real-world objects. Though retailers can use the tech to bridge the gap between the physical and online retail experience, the cost-prohibitive nature of tech binds a lot of them to not do so.
Today, though only 1% of retailers have adopted AR in their business, it is expected that by the end of 2025, major companies will embrace the tech to stay ahead of their competitors.
Why Should Retailers Adopt Ar For Their Business?
It is speculated that, with AR clothing try-on, consumers will make more rational decisions while purchasing a product. This would make their shopping experience worthy and add value to the brand embracing the technology. Here are a few ways by which AR would add value to the business:
1. Personalization
Since AR isn’t yet completely taken on board by the industry, brands implementing the tech can benefit from personalized experience because they are early birds.
After months in lockdown, providing a personalized experience to the shoppers certainly adds value to your brand. It does not just help them get the style they want but also adds long-term viability to the brand.
2. Engagement
Having a new tech on board that provides the same shipping experience as visiting a physical store helps the business maintain its engagement. The brands can hold the current customers and attract new ones with the alluring AR clothing try-on technology.
Since the AR provides a friendly and innovative approach, the likelihood of spending time on an ecommerce site is more, making the chance of purchase more susceptible.
3. Conversion
Data shows that online fashion stores can convert their 1.8% of visitors into customers. At the same time, brick or physical stores can convert 20 to 40% of their visitors.
Adopting AR can help online businesses provide a more store-like experience without asking them to move from their comfort zone. This certainly will help the brands to improve their conversion rates.
4. Returns
A major reason for returns or exchanges is the poor fitting or style of the product. Such problems further accentuate online retail as customers cannot see or touch the real product, which leads them to the wrong decision.
AR clothing try-on helps the customer to visualize how the garment will look upon them. Though it doesn’t give them a sense of material quality, it certainly assists them to make the right decision while making a purchase. Reducing the chances of return or exchange hassles.
5. Loyalty
Based on most recent studies assessing the pain issues with AR benefits, it has been found that retailers can create a smooth and trustworthy client journey by implementing AR. This asserts enhanced loyalty of customers towards the brand’s adopting AR shopping options.
Conclusion
Though the facts show how AR is adding value to both customers and brands, it isn’t easy to judge whether AR clothing try-on is a necessity or inevitability. But it for sure is the future of the industry.
