Ecommerce returns are one of the biggest pressing concerns that cause a nightmare to eCommerce business owners. Consequently, how to reduce returns in eCommerce is one of the biggest questions among eCommerce business owners.
It is understandable why this is bothering eCommerce business owners to this extent, with numbers suggesting that out of 2.05 billion online shoppers from all around the world, almost a third of all their purchases will be returned to the merchants. This means that over 600 million products are returned to the business.
However, there are ways through which eCommerce businesses can reduce their returns. Let’s check them out:
Top Tips On Reducing eCommerce Returns
List Every Product With High-Quality Images And Descriptions
Poor quality images and descriptions can severely impact the online shopping experience as 23% of product returns result from poor images and descriptions. This makes it imperative for eCommerce businesses to upload at least four high-quality images of the products from different angles.
In addition, businesses need to provide the ideal description where the product’s size, material, and even weight are ideally showcased. Furthermore, eCommerce businesses can even upload short videos of the product to reduce the return rates of their eCommerce businesses.
Using Lenient Return Policies
Even though it might sound a bit unconventional, adopting a lenient return policy is very helpful in reducing the returns for an eCommerce business. This type of customer-centric approach allows the customers to make their purchase with confidence as they can easily return the product if they do not like it.
Increasing the length of the return window might actually be the answer to how to reduce returns in ecommerce. Having a longer return window increases the chances of customers forgetting about initiating the return.
Seeking Reviews From Customers
The other effective way to reduce returns is by seeking reviews from customers and rewarding them for their time spent on the reviews. This can not only help in reducing the return rates, but it can also help one increase their sales as reviews can impact the buying decision of about 93% of customers.
Furthermore, this will further help businesses determine any issues that customers face with the product or service sold by the business. Ecommerce businesses can further use this information to deploy corrective measures and reduce the returns simultaneously.
Leveraging Size Guides And Fitting Tools
One cannot stress the importance of providing highly accurate and detailed size charts to customers, especially if running an apparel business. They need to provide customers with the ideal size charts that will help select the right size for them.
These charts must ask about different physical features of the customer, including body type, height, weight, and fitting preferences of the customers. This information can help the algorithms find the perfect fit for customers, consequently reducing the returns.
Concluding Thoughts
These are some of the most effective techniques that eCommerce businesses can use to reduce their return rates. Therefore, next time you wonder how to reduce returns in eCommerce, keep these strategies in mind and leverage this information to reduce returns and drive more sales.
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