The retail industry has slowly made its way into the online world, with brands launching virtual stores to run alongside and even replace traditional brick-and-mortar marts. For this reason, marketers have had to rethink their approach to advertising to ensure they attract and appeal to a more contemporary online audience. While this does not mean that companies have to reinvent the wheel, it requires adopting new tools and strategies for marketing purposes.
With millions of companies in hundreds of countries utilizing the platform for their e-commerce needs, Shopify has established itself as one of the most prevalent merchants for online stores. For this reason, brands using the platform must integrate appropriate tools and strategies to attract potential clients to their online Shopify stores. One of the best ways to do this is by utilizing an excellent automated and personalized Shopify Video App to add audiovisual elements to your online store.
Videos are perhaps the best way to inform and educate people about a product or service offered by a company. Therefore, utilizing a Shopify video app can help bring an in-store experience to your online shop. What’s more, some of these applications go above and beyond when it comes to automation and personalization, helping business owners save time and money on their marketing. Here are other excellent features you can get from a Shopify video app to help promote your brand and improve sales.
Edit and Upload Videos To Your Shopify Web Store
Industry-leading Shopify video applications usually include a powerful but easy-to-use in-browser video editor. Having such a powerful tool at your disposal can be a game-changer for your online store. It allows you to create personalized videos for your site without the need to outsource a professional at an extra cost. Hence, this can be a practical way to improve marketing and consumer engagement at little to no extra expenses for startups and small businesses.
Access To an Extensive Stock Library
Apart from allowing users to edit and upload videos to their online stores, a good Shopify video application also provides an extensive library of stock audiovisual resources. Therefore, this can come in handy when you quickly require footage, pictures, or audio for your store.
Enjoy Intuitive Automation
Perhaps the most practical and beneficial feature of Shopify video apps is their automation. Brands can harness the power of email marketing using such applications even without being tech-savvy or proficient in marketing. Intuitive email automation allows brands to advertise new products, sales, top sellers, related products and even inform subscribers about low stocks. What’s more, businesses can achieve all this with minimal effort, which can be a huge time saver.
Videos are best For SEO
Shoppers are much more likely to spend extra time on web sites which have movies than people with stills. When many human beings spend enormous quantities of time for your internet site with out bouncing out to Google, it receives a bump in rankings. Consequently, this allows your emblem end up extra recognizable.
Product Videos Initiate conversation
Studies have proven that ninety six percentage of human beings discover product movies beneficial while shopping items online. Furthermore, seventy three percentage of US adults are much more likely to shop for a product after looking a video that explains it. For this reason, making use of a befitting Shopify video app to feature movies on your internet site will assist convert extra consumers to clients.
Widespread Integrations
Another excellent feature on many astute automated and personalized Shopify video applications is widespread integration. Brands can use these apps to link to affiliate stores and other websites. Moreover, the applications allow entrepreneurs to embed videos from other websites and even social media, which can come in handy during marketing campaigns.
Why You Should Opt For a Shopify Video App
Research has shown that videos are the best ways to communicate and inform customers. Videos can help convey more details about your products in a shorter period compared to still images or descriptions. Furthermore, many people find videos helpful when making purchase decisions, meaning consumers are more likely to buy goods from an online store that includes videos of their products.
Not to mention, videos are also excellent for boosting search engine optimization (SEO). Since potential customers are likely to spend more time on web stores that integrate videos, such websites are poised to rank better on search engines and make your store more recognizable.
Final Thoughts
Modern technology has allowed people to find what they need in a few clicks. Therefore, it’s up to e-commerce business owners to ensure they attract and retain as many clients as possible. While there are several ways to achieve this, using a Shopify video app is among the most practical and efficient methods. Using a befitting Shopify video app is possibly the excellent manner to make certain your emblem draws and keeps extra clients.
