Facebook, now known as Meta by this point, is changing the social media landscape. As advertisers, we need to keep up with the fast pace of the Internet. In one click, the amount of engagements always increases along with the number of posts shared. Who knows when the next viral trend will take over the world by storm.
This article will guide you through 5 helpful tips for Facebook marketing. One catch: all kinds of engagements do not always convert to sales or any kind of goal you have in mind. Some of them are just a test of the brand’s popularity.
If possible, think of them as possibilities rather than answers. Not all brands online follow the same type of campaign one has in mind. Read on to know more.
Include pictures in your posts
Pictures give a good visual impression. Having them in your post boosts engagement, and you can include a professional photographer when having the budget. If not, you can always use stock photos. They are free, and they can enhance your brand’s personality. Be sure that you need to give credit when it is due.
Have videos ready
Videos make up most of the social media we know today.
This part usually requires the need of videographers and an editing team. While you can make it as short as 5 seconds, you have to make sure that it’s eye-catching enough. People’s attention spans are so short that you can lose a potential audience. Longer videos are also encouraged, which are around 3-5 minutes long. The thing is, it has to be in line with the brand and what the audience is looking for.
Make use of hashtags
Whether you like it or not, hashtags still play a role. The tags can be used as a marketing tool to know what campaign is coming from. It can be a service, brand, phrase, or anything related to it. Some hashtags can be seasonal in nature which aligns with the event.
Ensure that the hashtag does not take too much space within the entire post. For Facebook marketing, hashtags make it faster to find the post. Having too many will make it difficult for users to find the exact post, however. In one refresh, that post can go away in an instant.
Do post text posts
Despite the fact that it has the lowest engagement rate, they still hold value. Not all social media users worldwide have enough data to access any photo on Facebook. Why? Most of them rely on free data and read the information.
This could give you an edge, especially to brands who rely on word of mouth. While you have your infographics ready, think of those who cannot see them due to a lack of data.
Post at the right time
Most importantly, post on schedule. If it was posted too early or too late, it will affect engagement. Even if you can repost the exact same post, you may not get the same acclaim. Facebook usually has high engagements around 1 PM to 3 PM on weekdays and on Saturdays. Other factors that can affect posting time include the brand, location, sponsors, etc.
Conclusion
Handling social media is one of the most in-demand jobs you can get into. This can apply to any company, cause, or even an online event. To Facebook, it can go on many different routes. But one thing’s for sure: people still love being on the Internet.
