The digital ecosystem also referred to as it ecosystem is a seamless digital environment in which the company’s own and partner services are presented. Ecosystem services operate in different market segments: e-commerce, foodtech, DIY, e-health, fintech and others.
The core of the ecosystem and new services offer the user to close some industry tasks: food, transport, accommodation, health, work and entertainment. But the development of each new service is the creation of a new business and its subsequent integration.
Companies create ecosystems that combine partner and proprietary services. For the organizer of the ecosystem, cooperation ensures the growth and retention of customers, for partners – access to a new audience, for users – a seamless experience of using services.
The ecosystem organizing company creates a single platform for partners or links several sites together.
Here you will have to go through all the stages: market research, hiring a team, organizing business processes, management, developing a digital service and integrating it with the ecosystem.
To develop and launch a new digital service on the market, you need a qualified team: project managers, developers, designers, analysts and testers. Usually large ecosystems have their own teams. But sometimes they turn to development studios for more specialized specialists and entire teams.
Ecosystem format:
- increases the competitiveness of all participants in the ecosystem
- generates profits from non-traditional activities
- increases the user base
- reduces customer acquisition costs
- increases the value of the ecosystem and the strength of the brand
The digital ecosystem works for several market segments. If you look at customers, competitors and business partners through the prism of one industry, it is impossible to recognize market changes: new habits and types of customers, new tools and strategies of competitors. Such companies do not keep up with the changing market and interact with it incorrectly. And when companies merge, they work for each other and grow exponentially, outperforming the market and driving the ecosystem to the top.
