Over the last few years the use of social media platforms has increased consistently, becoming one of the most popular types of digital platforms for promoting all sorts of business and services. The Internet has developed into one of the most important sources for sellers to reach new audiences. Nowadays social digital platforms are offering new possibilities for entrepreneurs and resellers, some of them are; low cost targeted ads, and the access to a worldwide base of customers.
One of the most popular social platforms is, without a doubt, Facebook. This platform since 2016 has included a marketplace feature. This represents a huge benefit for resellers because it provides access to one of the largest audiences in the world.
Through Facebook marketplace, users can browse all kinds of items for sale, carefully organized by categories, making it easier for potential buyers to find what they are looking for, and also to compare prices, qualities, and distance.
What’s the first step for selling on Facebook?
The first step to start selling on facebook is to be registered on such a platform. As an active user it is very simple to list an item. The marketplace feature also allows the seller to add payment and shipping information.
Users that are already registered in Facebook are not required to do anything extra to be able to sell on Facebook Marketplace, this feature will show on the left side of the homepage and it can be accessed by one click.
Research before pricing
Before starting the listing process it is crucial to do a thorough research of the product for sale. Research will give valuable information to the seller about what are the market standards of that kind of item. This is very helpful to orientate about the market price for such a product.
In the present day there are numerous apps and software solutions that can be an aid to sellers on how to sell on facebook marketplace. These tools can help for instance, marketing strategies, inventory management, tags, and image recommendations.
Do the first listing
Once the seller is all set to list a product, the first thing to do will be to enter the marketplace and click on “create new listing”. After that it will appear several options to classify the type of item the user wants to sell.
When the type of item is already classified, the next thing to do is to add an image of the product, this is a key aspect for online sales, image is crucial specially on social media.
Another factor to keep in mind is that when selling online users only know what you tell them about the item, they cannot touch or try the product. The decision whether to buy it or not depends only on the information given, hence the importance of taking time to produce an attractive listing.
The delivery information is also important for buyers, this one of the most trending topics on reviews and is a valuable aspect for most of the clients. Being clear and responsible will reflect on the reviews of the customers and can better or worse the reputation of the seller.
And finally the last action will be to publish the listing, from there the item and all the information added to the post will be available for all the users.
