A recent study shows that online lottery searches are growing in India. Millions of people are spending money on lotto games for entertainment, supporting charitable causes, and hoping to win money.
In light of that information, there has never been a better time to promote your online lottery in India. There’s a huge audience for lotto games. But how do you promote your Indian lottery site to attract the country’s attention?
Pay for Advertising
When you think about it, most people learn about the lottery through adverts. You might have watched a TV ad inviting you to buy lotto tickets. Perhaps you came across the advert on YouTube, Google, or Social Media.
Bottom line: Advertising works. It can provide exposure to a lottery site or app that wants to attract more customers. The only catch is that advertising can also be expensive.
You need a huge budget to buy TV and print media adverts. Your site also needs a license to prove it’s genuine. Advertising on social media and Google is more affordable now that you can customize your project.
But involve professionals to maximize your Return on Investment. Ask professionals to help you create an advertising strategy and budget. Then monitor your ads to learn about their performances.
Use Bonuses and other Promotions for Your Lottery Site
One of the best ways to promote online lottery in India is to give out free tickets. Think about it. You want people to know about your lotto site. Give them free tickets and watch your subscriptions grow.
Nearly all the modern Indian lottery sites run promotions designed to attract new customers. Some of them have ‘Buy 1 Get 1 Free’ discounts. This promotion works because it makes people feel like they’re getting more value from their money.
And while the customer might be receiving two tickets for the price of one, it’s only one promotion. He or she might end up being a regular player. In doing so, you’ll recover the money you lost through a welcome bonus and make more in the long run.
Other promotions to promote a lotto site include points, deposit-based bonuses, and vouchers. Use promotions to spread awareness about your brand, promote new customers, and keep existing players loyal.
Optimize Your Lotto Site for Search Engines
As already stated, Google searches about online lotteries in India are skyrocketing. However, Google doesn’t favor every website. It ranks the most optimized sites at the top of its rankings.
What exactly is website optimization? Search engine optimization involves adjusting your website to rank higher on Google and other search engines. Google considers 200+ factors before ranking a site.
It checks website speed, niche, keywords, website content, images, and security. Additionally, it checks whether your site has links pointing from other sites. This is a sign of website authority.
Search Engine Optimization is a highly valuable skill best done by professionals. So, consult with an expert to optimize your lottery site for Google.
Work with Influencers
People don’t always take social media influencers seriously. But when someone has 1M followers on Instagram alone, he or she has the power to push your brand to a massive audience.
Many influencers know the value they provide to brands, and so they can be expensive. To ensure you receive your money’s worth, work with influencers located in India. More importantly, target celebrities with an influence on your target audience.
Let’s say you’re a lottery app targeting women in Punjab State. Do a bit of research to find the best female social media influencers in Punjab. Hire them to push your brand.
Some people often ask—how do you know an influencer’s posts are helping your brand? Look at things like new subscriptions, the number of followers on your pages, and sales.
Sponsor Local Events
Brands all around the world sponsor events to promote their services. IDFC First Bank is an excellent example. It outbid MasterCard and Paytm to become the official sponsor of BCCI International Cricket matches in India.
While the bank will be paying a lot of money, it will earn a lot more through the attention it receives from fans. Now, you might not afford to pay Rs 4.2 crore per match like IDFC, but you can use the same strategy using your budget.
Find a local event in your target market. It could be an upcoming soccer match between well-known teams. It might be a fashion show, marathon, or race. Pay money to be recognized as one of the official event sponsors.
Statistics show that sponsorships provide great ROI to brands. Just ensure you’re sponsoring events that matter to your target audience.
Donate to Local Charities
One of the reasons people play lotteries is that these companies spend the money to fund good causes. Some of them help people struggling to pay hospital bills. Others fund education for the needy.
Against that backdrop, people buy lotto tickets knowing that even if they lose, their money will go toward a noble cause. Now, not every lottery site spends profits on charity.
You also don’t need to become a Non-Profit Organization. Donate a small percentage of your income to fund local charities. And tell your audience about it. People love relatable brands.
Donating to society and helping people out can make you a beloved local brand. And once people become loyal to your brand, you can succeed without ever spending money on adverts.
Storytelling
Storytelling is one of the best marketing tactics out there. You might think you don’t have an interesting story to share as an online lottery brand. But wait a minute. Lotteries change people’s lives.
So, focus on telling people how your brand is affecting local communities. Highlight the story of a recent lotto winner. It could inspire others to buy tickets on your site. Another story could be about your donations. Talk about projects you’re running or have completed in a certain area. Stories capture people’s attention. They bring people closer to your brand. And nothing works better for a brand than having a loyal fan base.
