When it comes to innovation, it seems like the online casino sector just keeps sticking to that precarious landing. So, it makes sense that an ever-evolving industry will also require an ever-evolving campaign. However, while certain details may change, there are a few key elements that don’t.
And using those very elements, you can improve upon the marketing campaign accordingly. So if you’re interested in learning more – make sure to keep reading!
Understanding the Product and Target Audience
We have to start right where it matters most, with the customers and the product. More specifically, it’s crucial to figure out your exact target audience, as, without this, your product’s campaign is pretty much going to be a bunch of shot-in-the-dark decisions. Something everyone can understand that it wouldn’t be efficient and would also be a waste of resources.
Let’s try and paint a better picture with an example. Let’s say you specifically want to target users who play popular online casino table games. We need to think about the games, which would range from poker to roulette to baccarat and more.
However, that’s not enough, we also need to consider the provider. If it’s an already-established and trustworthy provider, such as CafeCasino, this already makes the job much easier.
In the case that the provider marketed is not as well known, then the campaign should also make sure to address and alleviate any concerns they may have with playing online. The main focus should always be to build trust, especially in online industries where face-to-face interactions are limited to the times when users play live casino games.
Moreover, it’s crucial that the campaign is inclusive, meaning it encompasses all players – be it beginner or professional gamblers, outlining all the steps to get into the table game action. To achieve this, it should explain the different variants of blackjack, roulette, or poker games, clarifying which one of them would align with the player’s individual skill levels.
But let’s continue with the example. Give or take 70% of online players are between the ages of 18 and 39 years old, and most of them are male. Thus, we’d need to use targeted ads with more masculine-themed games to attract them. But at the same time, we would also want to increase the female clientele.
This can be achieved the same way, by using targeted ads you can promote the more stereotypical feminine variants. Alternatively, we could go for classic variations of the games to make it even simpler and more gender-neutral but it may also be less personalized.
Due to the younger age group, we can easily assess which social media platforms they’d most likely use too, along with other factors. Plus, since this is all done online, we also have to think about the payments offered. The aforementioned age group and CafeCasino can once again be used as an example. The platform in question not only offers credit/debit card deposits but also gift cards but also Bitcoin.
This is a very important factor to focus on as the majority of crypto users are younger, more specifically, they are millennials and Gen Zers. So, to provide them with even more options, it’s great to keep in mind this fact.
Utilizing Digital and Traditional Marketing Channels
Once you’ve got all the information you need when it comes to both your clients and your product, it’s time to get into all the nitty and gritty – the marketing of it all. While you only have two options, digital and traditional, they have plenty of sub-branches and pros and cons. Thus, you’ll have to have a good think about your goals and budget alike, this way you can figure out if you can go for both or just one option.
Let’s kick this section off with digital marketing, where the options are pretty much infinite as the digital world just keeps on growing. You have countless options, from the simple but effective search engine optimization (SEO), a must for any website, to the informal social media marketing, another must as most users have at least one social media profile.
We also have to mention the most traditional of digital marketing techniques, emails. Some may consider it a bit outdated, but it’s a great way to relay vital information such as promotions and advertise your casino to new clients. Of course, this is just the tip of the iceberg as there’s plenty more on that virtual table on offer.
These types of marketing techniques are far more cost-effective and they can also be tailored and managed far more easily than traditional ones. But, let’s not forget that traditional marketing techniques still have a place in the casino world. From TV ads in between shows and movies to radio ads during your commute – the sheer amount of people who still enjoy these mediums is incredible.
If you are forced to only pick one option, we’d definitely go for the online one. It makes the most sense with all its pros, especially when you factor in the fact that we’re all attached to the internet, some of us literally cannot survive without it.
However, if your target audience is not known to be very well-versed when it comes to technology, such as Gen Xers and Baby Boomers, traditional marketing would definitely be in for a win. Above all, you do not want to alienate your main clients.
Conclusion
The casino sector is no exception when it comes to the stiff competition businesses face. As such, it’s important to understand fully the key elements as they won’t change, they’ll be the same regardless of the factors involved.
