Everyone knows that getting high-quality websites to link to theirs is one of the best ways to show they are an authority in their niche or industry and to rank highly. However, many do not know that in the same way link-building can help websites rank better, it can have the opposite effect if the backlinks come from low-quality or spammy websites. For this reason, businesses should be picky when choosing backlinking websites to ensure their links only appear on high-quality ones. So, where can businesses find such websites?
Niche Communities and Forums
A niche community or forum is an online discussion platform that allows people with the same interests to share their ideas, experiences, and thoughts on specific subjects. While many do not allow businesses to post links unless they pay for the service, they are still an invaluable option for finding high-quality websites to solicit backlinks.
Businesses can engage with potential partners to ask them for links or share their content with others to do the same. To get the best results, engage with the community members, answer questions, and share your insight. People will provide you with value if you do the same for them, so provide as much value as possible and you might land a backlink on their website.
Business Directories
A directory is an online database of businesses and companies within specific industries and niches. These resources can make it easier for you to surface companies you might not have known about, but that receive millions of visitors every month.
To find link building opportunities, filter the available companies by niche, industry, or other relevant criteria. Then go through them all and compile a list of companies that fit your niche best. You can then reach out to each yourself, or ask a company that provides link building services UK to do it for you.
Also, consider adding your website to different directories. These platforms are usually seen as having very high authority and can also increase your business’s visibility, leading to more traffic.
You should know two important things if you want to do this. One, be selective of the directories to list your website because some are considered spammy. Two, some do not allow do-follow links, so they might not be as helpful as you would like for improving your website’s authority and credibility.
Social Media Pages and Groups
Social media groups and pages include people with shared interests, so start by finding ones relevant to your niche. Next, go through them to create a list of those with high engagement levels. Then, go through those who have made the shortlist to see the websites members have shared on them.
While reaching out to them does not guarantee a backlink, you can still discover excellent websites for other link building opportunities. A typical approach is guest writing as long as the websites allow do-follow links.
Expanding your horizons when looking for link-building opportunities is always a great idea. Instead of only using search engines to find relevant websites, venture into social media, forums, niche communities, and business directories to find websites to help with this endeavour.
