Hubspot is all the rage right now in digital marketing. But unless you’re an expert in digital marketing, you might be asking yourself ‘what exactly is Hubspot and why do I need it for my business?’ Well, fear not because this article is for people exactly like you. Here you’ll find all the basic information you need to get your head around Hubspot so that you can make an informed decision moving forward.
What is Hubspot?
Hubspot is a relatively modern piece of technology that allows businesses to automate their sales and marketing efforts. Founded in 2006, Hubspot’s software is designed to automate and optimise inbound marketing. It provides tools for social media marketing, web analytics, landing pages, customer support, content management and search engine optimisation. It has become increasingly popular in recent years with some major companies partnering with Hubspot to develop and utilise the software.
What can Hubspot do for my business?
Although it may take a little time and effort to understand and get used to the system initially, Hubspot can actually save you endless hours across your marketing efforts. And we all know of course that in business, time equals money.
Hubspot can help with many different aspects of your marketing strategies. From building and managing your website to managing contacts, sales data, emails, workflows and social media content, the opportunities are endless.
This software can help you with the entire marketing and sales cycle. In terms of improving online visibility, it can help generate and streamline your content strategy across ads, social media, landing pages, blogs and more. Then, it can be used to automate your lead nurturing processes such as email marketing, live chat, conversational bots and so forth in order to convert browsers into customers. And, once the sales cycle is complete, Hubspot can also help you identify areas for improvement with analytics and reporting.
Put simply, Hubspot can automate most of your marketing efforts for you so that you can spend more time and effort on other aspects of your business.
How can I get started with Hubspot?
Once you’re up and running, Hubspot can make your life a whole lot easier. But of course, in order to get to that point you first need to invest in implementing the new software and systems as well as training yourself and your staff on how to use it.
To make sure that you get the best out of Hubspot, you should consider utilising a Hubspot Training and Certified Agency Partner. These companies are not only trained in Hubspot, but they’re also trained in helping businesses to get started with Hubspot. By using these types of agencies, you can customise Hubspot to suit your specific needs. They can help you develop custom dashboard views, reports, and lists as well as optimise the software’s marketing, social media, paid, CRM and sales enablement tools.
What next?
Now that you understand what Hubspot is, it’s time to think about how and when you’re going to make the transition. Your first port of call should be finding a certified Hubspot Agency Partner. They can help guide you through the entire process and customise the software to suit your specific needs. Remember that no two businesses are the same and the aspects of Hubspot that you might find most useful may not be the same as other businesses. So when you meet with your Hubspot Agency Partner, make sure they take their time to ask questions and understand your business, your prioritise and your short and long term goals. If they don’t seem interested in any of that, it’s time to move on to the next agency.
Hubspot is a remarkable tool that can make your digital marketing more efficient and less time consuming. Remember that it may take a little bit of time at the beginning to get your head around it all, but once you are up and running, you won’t look back!
