Are you a business owner? That’s precisely why you are here! Doing business in a competitive industry can be a grueling task. There are too many big fishes in the sea and they are already one step ahead of you. While they are investing all their money on marketing the product/services online and on television, you can still compete with them and join the race. How? Blogging is the ANSWER!
Blogging is not just meant for creative souls, who pour their hearts out. It is also a technique to captivate the attention of your target audience. If you are running a small business, it requires adequate marketing. And, you can use the online world to showcase your services and products. Here’s a quick post that talks about the 3 convincing reasons to start blogging for your small business.
3 Reasons To Blog For Your Small Business
Here’s a quick list for you to skim through. This shall convince you to start blogging today!
1. Showcasing Your Personal Side through Blogging
Let us ask you a simple question – What is YOUR purpose of blogging?
The main motive of a blog is to showcase the personal and interactive side of a business or individual. The readers and prospective clients do not want you to shove the product down their throat. When you start posting blogs on your website (related to the product and services you are selling), they notice that you personally believe in your product.
You are not just selling products/services blindly!
For example: A wedding planner posts blogs on his/her site and they are related to one niche! The niche is wedding. You need to pick a niche and be fantastic at it! When the wedding planner starts blogging about the basics of wedding planning and the check list that the bride and groom should be making, the readers can see their passion towards their work.
2. The Search Engine LOVES Fresh Content
Whether it is Google or Bing, the search engines love to see new content. When you use the right SEO strategies, the website gets a lot of traffic and the search engine might place you on the first page. This can be transformational for your business!
Use relevant keywords and place them strategically. This could help you bring a lot of organic traffic to your blog.
3. Sharing it With the World
If you are providing unique and informative content to the readers, it is possible that they will share it with their friends. We have seen many men and women, who share interesting ‘Top 10’ or ‘Buying guide’ articles.
Half the world is on social media and they love to share interesting stories and articles. Give them good content, and they will spread the word FOR YOU!
Takeaway Advice
Blogging can be fruitful for your small business. It is cheaper than most of the conventional forms of advertising and marketing. Technically, you do not have to spend a lot of money! The only investment you need to make is hiring a good writer for blogging. If you are a small business owner, spend your money wisely. We are sure you will take your business to new heights!
