Whether you have a brick-and-mortar business or a business that you run purely online, it may make sense for you to put up some kind of sign or display promoting your business. But while having this type of exposure might be good for you, if the sign isn’t created well, it could do more harm than good. So to help ensure that this isn’t the case, here are three tips for creating a large sign for your business.
Know Where You’ll Be Displaying The Sign
One of the first things you should nail down before creating a sign for your business is where exactly you’re going to be putting this sign. Without this information, you can’t hope to create a sign that will actually serve its purpose well.
Depending on where this sign is going to be—like a billboard, on the awning of your building, or at an event—you can then determine what the sign should look like in order to create the biggest impression. You can start to think about images, wording, colors, and more. But unless you know the exact place where you’re going to have this sign displayed for your business, you can’t effectively design it.
Make Readability A Top Priority
If the sign you create can’t be read by people passing by, the sign has failed. So to make sure that it doesn’t fail, you’re going to need to make readability the top priority for your sign.
As far as readability goes, you’re going to want to make sure that you pick a font that’s easy for people to see from whatever distance they’ll be from the sign. You’ll also want to choose contrasting colors for the background and the words so that each and every letter on the sign can be deciphered. And if you’re worried about the amount of light around the area where the sign will be displayed, putting up an illuminated sign could be a great idea for the readability.
Keep Your Brand In Mind
When creating the design and layout for your sign, you should always have your brand style and guidelines in the back of your mind. Ideally, when people see your sign, they should know instantly that it’s for your business based on things like color, images, and tone. So before you get too wrapped up in creating a sign that you love, make sure the elements that you’re including in your sign speak to your brand and the consistent image that you’re already working on creating.
If you’re needing to create some new signs to put up for your business, consider using the tips mentioned above to help you design displays that will suit your needs and look beautiful to all who see them.
