Nowadays, transitions in the telecom industry are rampant. Just when you think your customers are hooked on to your offerings, someone comes up with a better service or package to lure them away. For MVNOs and other smaller players in the market, there is an exigent need to implement improved OSS BSS telecom solutions, in order to stay ahead of the competition.
The Challenge of Adapting to the Change
Regardless of the size and infrastructural capabilities of a telecom operator, the challenges faced by them are almost similar. Unlike, the infrastructure-related challenges of the past, when voice and SMS were the primary services imparted; modern day challenges are a lot more convoluted as they keep on changing with customers’ inclinations. Therefore, service delivery is no longer product-centric but has moved onto being customer-centric. To address this change, an operator needs to stay dynamic in its service delivery and employ telecom OSS solutions.
Essential Features Required in a Modern-Day OSS BSS Telecom Solution
Along with an adaptable and customer-centric mindset, a modern-day telecom operator also requires an OSS BSS telecom solution that helps it implement its innovative ideas. Not only the implementation of an idea is important, but the speed at which plans are brought to practice in form of innovative offerings (discounts, bundled services etc.) for the subscribers is crucial.
To ensure that you are able to get the job done on all fronts, it is best to partner with a competent telecom billing services/telecom OSS solutions provider who excels in creating tailor-made telecom billing software. Below are some features that you should look for in your next telecom solution:
- Data analytics – Data holds more value for businesses than ever before. Therefore, you should invest in a telecom billing software solution that can help you understand customer behavior by processing data received through many customer touch points e.g. CRM tool. Not only will it allow you to serve your customers better, it will also help you improve your marketing and branding strategies.
- Scalability – The operational requirements of a telecom operator keep on changing depending on the number of their subscribers. Hence, you need a multi-tenant solution (one instance of the software serving multiple tenants) that allows you to scale according to the dynamic requirements of your operation.
- Provision for modern services and partnerships – With IoT and OTT platforms becoming increasingly popular amongst telecom subscribers, you need a OSS BSS telecom solution that can track and bill these complex services. Partnering with a competent telecommunications billing software provider like Vcare can be a great decision for performing this tough task.
- Security – With more and more data getting transmitted over a wireless connection, the threat of hackers has increased considerably. Relying on obsolete encryption techniques is a big no-no in the current situation. It is best to invest in telecom OSS solutions that come with cutting-edge encryption security.
Conclusion
As the competition in the telecom industry rises, it is time for you to rise with the competition. Relying on what has worked for you in the past can be a big mistake, which is why; you should invest in cutting-edge telecom billing services like the one offered by (v)WeCare.
