Personalization is a hot travel trend nowadays, particularly in marketing, and is progressively simple in the present day’s data-driven world. Customized marketing takes data according to a customer type and utilizes this for tailor-made publicity and promotion-specific for that individual. Offbeat stay is also becoming a part of this personalized travel as per the top business travel agencies.
Making It Personal
This trend in business travel is affected by the new age of corporate explorers. Business travels have gotten more open in considering a stay in some unique place other than customary chain hotels. More are choosing to stay in apartments and different housing that has a progressively more homely feel.
Small Is In Demand
Smaller boutique inns and cozy lodging is gaining increased popularity among business travelers. For example, over 70% of millennial corporate travelers have remained in a get-away rental during business trips. These non-customary housing options provide chances to investigate the destination in new ways. More travelers additionally stay far away from the city area, as comfort and vicinity to relaxation activities is given utmost priority.
BLeisure Travel
BLeisure travel, otherwise called a ‘biz-cation,’ joins travel for business and recreational activities. While not the most up to date of travel trends — stretching out a business trip to enjoy some relaxation time at a destination has been common for a long time. Millennials are huge fans of BLeisure travel. The 40+ explorer also often likes to consolidate work and recreational travel to visit those destinations that they might find impossible to visit. The most outrageous form of BLeisure travel is when the online workers venture to every part of the globe with a laptop.
The Gradual Ascent
The continuous rise in the leisure venture is proving to be one of the most noteworthy results of the demographic shift in corporate travelers. With the workforce getting younger, a large number of employees are hoping to accomplish more than work during their trips from the workplace. It is seen that about 60% of business trips in the US have a side-plan for fun, and leisure travelers go on these trips once every two to three months. The most significant part of global business travelers tend to stretch their business trips to accommodate leisure activities at their destination.
Organizations in the travel industry can benefit from this pattern by concentrating their marketing efforts on local vacation destinations and events. In case you’re increasingly worried about your employees not doing what’s required in their business trips, time tracking programs can help to guarantee adequate performance.
Technology for Acknowledgment
Acknowledgment technology is a group of gadgets, systems, and protocols. One part of this innovation utilizes individual biometrics to pick out specific people. An example may be the face-acknowledgment technology used in specific air terminals to expedite passport control or simple fingerprint locks on cell phones and other gadgets.
Innovation
Technology is taking an important place in the worldwide business travel forecast. Mobile technology, as of now, represents 39% of hotel bookings and 22% of airfare bookings. These numbers will likely grow with the forthcoming upgrade to the 5G wireless. International business travelers can hope to invest less energy waiting in air terminal lines because of facial recognition that speeds up immigration protocols and border control procedures. Other biometric changes seeing increasing use at air terminals are fingerprint and retinal scanning.
Trip disturbance technology is likewise advancing to limit the issue brought about by postponed flights and trains. Travel technology providers are now able to convey updates to travelers on their cell phones. Business travelers can alter their plans as needed.
Quicker in-flight web access is additionally in progress. Travel providers and mobile network providers are cooperating to bring high-speed internet into the cabin. With this technology, employees can maintain their productivity even during long flights.
Technology has likewise moved past air terminals and train stations to make business travel simpler. Business travelers can now enjoy the digital registration at many hotels. These technologies enable the traveler to get their room keys when arriving at the hotel and head directly to their room. The centralized billing system can spare travelers from the issue of having to calculate costs independently.
Robots
Robotization is one of the key travel trends to watch out for with numerous tasks that were once dealt with by humans and are currently being taken over by robots or computerized systems. The most common example is chatbots that have fallen into widespread use over time, which are intended to assist individuals in finding and booking tours, transport, and accommodation by asking a lot of questions. Other examples are the robot “staff” utilized by some hotels to run the front counter or even serve food and beverages, or self-driving vehicles, which we predict are going to be one of the most significant travel trends in the future.
