Shoppers’ preferences have changed a lot over the years. They are now browsing online for everything from grocery to furniture, electronics to garments, fashion accessories to cosmetics, and much more. The global eCommerce has also been on a continuous rise responding to the ever-changing demands of buyers. While online product experiencehas been the differentiator behind the success of many, the companies not using a product experience management (PXM) platform are still lagging. It is not too late, though. You can count on Amaze PXM, a centralized cloud-based platform enabling businesses to customize product information and online presentation according to their target audience and channel.
Create an engaging online product experience with Amaze PXM!
Product experienceis the key to winning e-commerce success. The other tools you will need are product information management (PIM) and data asset management (DAM) to practice PXM effectively. Here are the fundamentals to master product experience managementwithAmaze PXM.
- What is PXM?
Product Experience Management, also abbreviated as PXM, is a term that describes how companies leverage their product data to create personalized experiences at e-commerce channels for customers. It enables eCommerce companies to deliver enhanced product experiences on the back of relevant, enriched content.
- How does PXM fit with PIM?
PIM is not a new term now; if you are interested in employing one, you can accurately and efficiently deal with your bulk, complex product data. As an e-commerce company, you may use it to store and manage rich product market content. Apart from just storing and optimizing that content, an integrated PIM system can formalize and accelerate workflow, structure and syndicate product information, ensure content completeness and accuracy, and create normalcy in your data model.
A PXM platform uses PIM data to deliver a rich product experience. Product experience management software is responsible for optimizing product information and digital assets for the specific channel, target audience, and product sub-sets. And when Amaze PXM is there on the job, eCommerce companies may cultivate an emotional connection between shoppers and their products, turning first-time customers into brand loyalists.
- How does PXM fit with Consumer Expectations?
When shopping online, customers expect personalized and convenient buying experiences with each purchase. No matter what they have on their bucket list, they look for correct, precise, and instant product information. PXM software is the key here to present the product data in the most enaging manner to online or marketplace browsers.
Since all PIM software is not alike, you may opt for the Amaze product experience management for the best pick. It will allow you to connect with your customers the way you have never before. You may solicit customer feedback to optimize customer experiences, thus yielding more engagement, sales, and revenue.
Request a Demo of Amaze PXM Tool: https://amazepxm.com/amaze-demo/index.html
- What systems do I need to build an engaging product experience?
To support a successful product experience strategy, you may need three conductive systems.
- Product information management (PIM)
It is a central repository for creating and managing product data and marketing information.
- Data Asset Manager (DAM)
This system is responsible for efficiently dealing with digital assets, such as images, videos, CADs, PDFs, instruction manuals, and more.
- Content Syndication Platform
It is a connection platform to distribute and share product information and digital assets across various marketing channels for customer engagement.
- How do I get started?
It is crucial to know about what your customers are looking for. Even if you know, you do not quite have the connection to move that data. You may have some great products and a couple of excel sheets accumulating your product information. To deliver a better product experience, you can create a data-driven PXM connection with your customers using Amaze product experience management.
PXM is critical for digital success and Amaze is here to help!
About Author:
Blue Meteor Inc. headquartered in Chicago, US. is a SaaS company pioneering in creating eCommerce software and technology solutions. Blue Meteor’s primary focus is on transforming B2B and B2C companies by establishing an efficient and effective eCommerce strategy built on the bedrock of product experience.
Developed by Blue Meteor, Amaze PMX is the industry’s first intelligence-powered native cloud software that gives businesses end-to-end control of their product data, catalog creation, experience design, digital asset management, and data syndication. Amaze PXM is a culmination of Blue Meteor’s two decades of experience in the product content industry gained by working with the world’s leading Fortune 500 companies to create best-in-class product content and customer experiences.
With 3 global offices in US, UK and India, Blue Meteor’s mission is to enable merchants and brands to sell more by delivering a best-in-class online Product Experience.
Click here for more interesting articles
