Have you made a few sales in your business? Are you struggling to get people to come back and buy from you again? It’s a tough thing for many business owners. Fortunately, you can try a few different things to improve customer retention. Then, you can make more money without needing as many customers. Keep reading to learn about a few things to try.
Implement a Loyalty Program
One of the best ways to improve customer retention is to set up a loyalty program for your customers to join. The program can offer special discounts, free goodies after spending a certain amount, or anything else you can think of. You can make the program a subscription where customers pay a monthly fee. This model works well for companies like Amazon, especially since members get free two-day shipping and access to Amazon streaming platforms.
But if you don’t want to charge a subscription, you can still set up a loyalty program. Many grocery stores let you sign up for a free membership, and you can scan your card each time you shop. Then, you could earn discounts on items in the store or even save money on gas. Rewards could be free or a small discount to keep customers shopping with you.
Cross-Sell and Up-Sell
If you have a product line, cross-selling and up-selling is an excellent option. Once someone buys from you, you can track their email and contact info. Then, you can set up emails or other messages to promote similar products. If there are a few products that a lot of people buy together, you can use those. When someone only buys one, you can promote the others to them and say something like, “hey, you might like this as well” to get them to buy from you again.
One example of this is with THRIVE Experience. The Experience line is part of the entire THRIVE Le-Vel product line, which includes health and wellness products, and the products can go well together. When you sell one product, you can promote the others in the same line. You can also promote other lines to the same customers to get them to buy. Then, you can keep them coming back for more.
Provide Excellent Customer Service
Perhaps you only have a few products, so cross-selling and loyalty programs won’t work as well. You can keep customers coming back by providing excellent customer service. Do your best to answer any questions and concerns from customers. Let them know how you can resolve the issue, such as a refund or exchange. If those don’t work, you can offer a discount on their next purchase. That way, you can show customers that you care, and you can get them to stick with you.
Customer service is important for any business, but it’s crucial for getting and keeping customers. If you can’t serve your customers after they buy, they won’t want to make another purchase. And if they don’t make another purchase, you’re going to have to constantly search for new customers. But if you can serve your existing customers, you won’t have to worry as much about finding more people to sell to.
Make Buying Convenient
Consider what steps your customers have to go to buy from you. Maybe they have to click to your website, then find your products page, then find what they want and add it to their cart. Only then can they check out and purchase something. The easier you can make it for customers to buy, the more likely they will buy something. You can do this by creating an app where people can shop and add items to their carts.
Or if an app isn’t feasible, you can include direct links to products in your marketing materials. Whether you’re posting on social media or sending an email, include a link directly to the product you want to promote. Don’t rely on people to click to your website home page and then try to find the product in question. Making it easy on them will increase the chance a visitor will convert to a buyer.
Be Where Your Customers Are
Interacting with your customers before and after transactions is also important. The easiest way to do this is with social media marketing. Consider your ideal customer and where they spend their time when on social media. A lot of businesses can find their audience on Instagram, so that’s a good place to start. You can start following your ideal customers and liking and commenting on their photos. When they comment on your photos, respond with something genuine.
As you build these relationships, you can get your current and future customers to know and like you. Then, you can use your posts and stories to show that you’re an expert in your industry. When that happens, your audience will start to trust you, finishing off the know, like, trust factor. After people trust you, they’ll be willing to grab their wallets any time you have something new to promote.
Running a business can be difficult, and it can be even harder to get customers to come back. Luckily, you can do a few things to keep customers interested in what you have to offer. Then, you can get repeat sales and make even more money. Whether you decide to use social media or create an app, try a few things out. You never know what will work for your business.
