If you own a spa, chances are you already know how important atmosphere is for keeping your clients happy. First impressions are important, and if there is anything about your business that is discouraging customers, you need to know fast. If you want to make sure your clients are relaxed and satisfied with their experience in your business, here are five ways to elevate your spa services.
1. Music
Music can make or break your business. The right music can immediately relax your customers and help them reach a peak sense of zen. If the music is too harsh, loud or otherwise disruptive, you may be getting some complaints. While you normally can’t go wrong with something calm and relaxing, the same thing repeated over and over can get boring. The wrong repetitive sounds can be just as disruptive as more irritating music. If you reach out to some local artists, you may be able to get some new options for a low price that will add some variety to your rotation.
2. Comfort
Your clients come to your business to relax, so if they come into your establishment and wait for you in an uncomfortable chair, this isn’t likely to instill confidence. Any furniture your customers touch should be of high quality and be comfortable to sit on. When they get a massage or other spa service, they shouldn’t be worried about how the mattress will feel on their back or neck. If you wouldn’t sleep on it, your customers probably won’t want to use it.
3. Scent
Scent is a powerful, if often neglected, sense. It is strongly related to memory, and is a tool you can use to put your clients at ease. Choose calming scents for your candles, lotions and essential oils. Research which scents work best together, and which combinations should be avoided. Plus, if your customers enter and immediately smell dirty feet or some other off-putting smell, they may not want to stay. If you enjoy diffusing essential oils, you may be able to form a partnership with a local seller, creating better cross promotion for both of your businesses at a discounted price.
4. Lighting
In a house, natural lighting is key. In a spa, bright or harsh lighting probably isn’t ideal. Warm, soft lighting can help create a calm and cozy atmosphere. With a few adjustments to your lighting sources and your lightbulbs, you can easily control the levels of lighting in your business. This way you can create an aesthetic you’re proud of while still being capable of seeing what you’re doing.
5. Decor
While it may not seem like a big deal if your services are excellent and offered by professionals, your decor can signal a lot to your customers. Outdated decor can be unappealing, while a more modern look can be inviting for new clients. If your decor is outdated by several years, your customers may think your services and products are outdated as well. Spas are often sought after for relaxation, but they can also be a hub for skincare. If customers think you’re behind the times, they may not trust their skin and other needs with your employees. You don’t have to chase every trend, but staying relevant can be the deciding factor between a thriving business and a struggling one.
Plenty of people head to the spa for a day of relaxation and pampering, but running a spa isn’t as simple as knowing how to give a good massage. Clients want the whole package, and with a few tweaks, you can create an immersive experience that will have clients returning for years to come.
