Creating successful email campaigns can be quite challenging since most consumers receive a lot of emails every day. You will need to find a way to make your email stand out above the rest and fully capture the attention of your customer. One of the best ways to do this is by incorporating great corporate videos into your emails. This article will be a quick guide to how you can use personalised videos to boost your email campaigns. It will cover what exactly personalised videos are, why you should use them and the different ways to use these videos properly in email marketing.
What are Personalised Videos?
Personalised videos are videos that are made to look and feel like it is tailored for a specific individual viewer. These videos use data that you have collected on the individual to insert different personalised elements into it.
Some of the most common personalised elements used for these videos are the viewer’s name, their company name or log, their job title, age, gender, or location. Including these in a personalised video provides viewers with an intensely personal experience.
Personalised videos are a great way for you to foster a relationship with your customers. These videos allow you to immediately establish a personal connection by mentioning or showing your customer’s name or photo in your video.
5 Ways to Use Personalised Videos to Boost Your Email Campaigns
Creating successful email campaigns can be quite challenging since most consumers receive a lot of emails every day. You will need to find a way to make your email stand out above the rest and fully capture the attention of your customer. One of the best ways to do this is by incorporating great corporate videos into your emails. This article will be a quick guide to how you can use personalised videos to boost your email campaigns. It will cover what exactly personalised videos are, why you should use them and the different ways to use these videos properly in email marketing.
What are Personalised Videos?
Personalised videos are videos that are made to look and feel like it is tailored for a specific individual viewer. These videos use data that you have collected on the individual to insert different personalised elements into it.
Some of the most common personalised elements used for these videos are the viewer’s name, their company name or log, their job title, age, gender, or location. Including these in a personalised video provides viewers with an intensely personal experience.
Personalised videos are a great way for you to foster a relationship with your customers. These videos allow you to immediately establish a personal connection by mentioning or showing your customer’s name or photo in your video.
