We are certain that the title of the blog must have confused as well as excited you at the same time. Being the major point of interaction between brands and their customers, your website must have the potential to engage and convert your customers seamlessly.

To achieve that, you need to incorporate content that has the potential to keep the website visitors hooked and compel them to stay longer. Social media is a giant platform with a user base of over 3.8 billion active users worldwide and almost every established brand or start-up has an active presence on the platform.

Social media marketing has come a long way to help brands transform their business since the strategy helps them to promote their brand and its products on the platform and to a larger audience. Social media content when used on marketing touch points as websites can be a complete game-changer for businesses.In terms of helping brands transform their business, social media has come a long way since the strategy helps Social media content used on marketing touch points such as websites can be a complete game-changer for businesses.

Keep reading as will now be shedding light on the main reasons as to why you should add social media feeds to your business website.

Without any further ado, let’s delve into the blog right away!

1.    Boost the engagement of your visitors

As mentioned at the beginning of this post, your website requires content that is engaging enough for your audience so that they convert into your existing customers. It is a well-known fact that people love scrolling through their social media feeds. Social media users use the platform for more than 2 hours a day!

This pretty much reflects how much interest people take in social media feeds. Embedding social media feeds on the website opens doors for brands to gain more engagement from the website visitors.

2.    Build brand’s social proof

Customers are the builders and makers of a brand. Every day millions of social media users post content around their preferred brands and products. In such a case, you hold a big chance that your existing customers are also posting content in flavor of your brand.

Aggregating such content and embedding the strong words of your customers work tremendously to build social proof of your brand. Doing so would motivate your potential customers to put their trust and confidence in your brand and try out your products.

3.    Enhance the overall look of your website

It would not be incorrect to say that social media is a vibrant platform. When you aggregate a mixture of all the social media networks right from Facebook, Twitter to visual-dominated platforms like Instagram and Pinterest, you fetch the stunning look of these platforms to your website.

Moreover, apart from the content bit, website visitors also get attracted to the design aspect of the website and decide to increase their stay time.

4.    Increase the dwell time of the visitors

It is quite a challenging task to keep the visitors stay on the website for longer and adding social media feeds is the perfect way to attain that.

Once your visitors are engaged and like the content published by you on the website, they will be much more likely to explore your website, even more, leading to an increase in their stay time.

5.    Reduce the bounce rate of the website

The bounce rate of the website refers to the number of times your visitors leave the website midway that can be a huge bummer for budding brands. An increase in the bounce rate of website visitors reflects how disinterested they are and are not connecting with your brand.

Embedding social media feeds can help you tackle it effortlessly. Social media feeds are quite an interesting form of content and embedding it into your website can lower the bounce rate.

6.    Escalated sales & conversions

Sales and conversions are the ultimate deciding factor to determine the success of your brand. Once your website visitors are engaged with your brand and are confident about your products, they will be much more likely to take an action immediately which would ultimately lead to more sales and conversions of the brand.

Closing Note

We are calling it a wrap and you are now aware of the main reasons as to why you should embed social media feeds on your website. We are sure that these benefits may have compelled you to aggregate social media feeds right away.

If you are wondering about the embedding process, it can be done easily with the help of a responsive social media aggregation tool. Even though there are multiple social media aggregation tools, it is important to find the correct fit. All you have to do is have a look at the features of the tool and you will be able to enjoy all the mentioned benefits!