If you have still not realized the importance of mobile apps/online ordering systems for restaurants and the “food and beverages” industry, here are some facts that may more than astonish you. A recent survey revealed that 60% of the food searches done on mobile devices and on websites/apps for online ordering for restaurants convert into real sales within one hour. A leading food and beverages company, Starbucks is now doing 16% of its business on its app and through its online presence. The numbers and percentage are increasing at a fast pace.
You may not want to let go of this wonderful, affordable, and convenient opportunity to reach to a wider audience and to increase your revenues manifold. Having a mobile app/website is not merely a trend, but it is important for the success and sustainability of restaurant businesses in the modern, technologically advanced, and consumer-oriented marketplace. Here is why you should have an app/an online ordering for your restaurant right now.
Be a Customer Favorite
Customer is the King. Customers have immense power and it is important for a business to present to them the best of deals and opportunities while offering them better customer service as well, to lead the competition. When there is a system for online ordering for restaurants in the form of a website or an app, the tech-savvy customers may be the first to be delighted. The multi-lingual customer support that a leading online restaurant ordering service provider can offer you is again a dream come true for your customers, who are better bound to such a caring restaurant. Extensions to Facebook further enhance your popularity to bring immense business to you, at no extra cost.
POS Integration
Pos integration is more of a unified experience for both the restaurant and its customer. All the data including the menu, offers, and discounts are in sync for better accessibility. This process initiates a better user-friendly approach and the restaurateurs do not have to type in the order manually into the system.
Complete Menu on the Screen
Another aspect that the customers like in your online presence is they get access to the full and complete menu along with the pricing. They instantly get to know about the discount offers and special deals as well. This boosts your sales while making your customers happy.
Push Notifications
Push notifications may alone bring to you greater revenues and sales over a short period. The notifications may present to the consumers offering as per their wishes, through automatic messages that grab their attention. It is also a good way to engage the customers and to inform them (on their mobile devices) more about the upcoming sales events, discounts, offers, and other promotions.
Payment Integration
40% of the millennials today prefer to pay for their food orders through the app or website. Around 98% of them are highly satisfied with online food ordering systems and prefer it over other modes of food shopping. You get your payments credited to your bank accounts instantly, and the app reduces the number of hassles.
Analytics
The leading food and beverage app and online ordering systems also provide in-depth reports and analytics that help you improve your business. You can know what products are performing the best, and which areas need improvement. You also get insights on location-based sales for different areas. You can even make well-informed strategic decisions and improve your business when you use the analytics.
Online ordering system is the need of the hour for all restaurants. With only a small and marginal investment, you can turn yourself into a reputed brand and be a customer-favorite in your region.
