As a business, it has always been better to think from a global perspective. This is why you’ve invested so much in strategies that you hoped would allow you to go bigger.
But, before you can accomplish that, you also need to look back at the core of your business. If you want to take your brand globally, you must impress the locality you serve first, and that’s where local search engine optimization service comes in.
Good local SEO has never been more significant than it is today, and there are numbers to prove it. Google says 30% of all mobile searches are related to location, 28% of a store nearby ends in a purchase, and 76% of people who search using their mobile devices for nearby business end up visiting that establishment within the day.
With all these numbers in mind, now is the time to re-think your strategies and seek the help of local SEO experts.
Here’s why:
1. Get more motivated customers
In a time when a lot of consumers rely on the Internet for almost everything, it’s crucial to be at the forefront of local search results where motivated customers can easily locate your business.
Just think about it: if someone searches for sneaker shops nearby, that consumer already has the intention to buy a new pair of sneakers. So, if your store comes up first in local searches, there’s a good chance that you’ll get that sale.
Local search engine optimization service focuses on helping your customers find your business when they need you. Although they may not be searching for your exact name, being high up in local rankings means that you have the opportunity to offer a solution to their problem or need.
Instead of spending your time, money, and effort on strategies that target a general audience, you can capitalize on the interest of motivated customers because that will guarantee you more foot traffic to your store or online traffic to your website.
And in a time when customers refer to their mobile devices when making decisions about food, shopping, and other services, it has become even more crucial to invest in the best local SEO services.
2. Improved action-based visibility
In case you missed it, out of the 3.5 billion searches made on Google on a daily basis, 46% of those are local. This means that there is already that opportunity for you to improve action-based visibility for your brand. You just need to take advantage of it by investing in a good local search engine optimization service.
Most consumers who are searching for products and services that are local don’t just do it out of boredom or fun. They are looking for something that they want instant access to. If they’re hungry and they want to eat good steak, they’ll search for “steak restaurant in Sydney” and make a reservation for dinner at your restaurant if you’re first in search engine rankings.
Since consumers already have that intent on making a purchase or taking advantage of a service, local SEO will help you build your brand by improving your visibility through consumers who are in your locality and would like to experience what your business can offer. You also gain more traffic on your website where you have another opportunity to build your credibility further by offering useful information through blog posts, product descriptions, and other types of content.
3. Better search engine results
Think about this: if you optimize keywords that target a global audience, you’ll also be going up against more businesses. If you’re small, you’ll have no chance of winning that battle.
But, if you focus your efforts on local SEO, your competition gets reduced by a huge margin, and you’ll only need to compete against similar businesses in your area. This means that you’ll have a better chance at dominating local search results, which will bring more customers, increase your traffic, and allow you to really enjoy a better return on investment.
Even if you’re a small business, you have the advantage of ranking in local searches easily, even if you don’t show up on the first page of more generic searches. Working with the best local SEO services for small business will allow you to determine the right local search terms to target, so you can rank higher in search engine results.
4. Reach more mobile users
According to Statista, at least 4.8 billion people from around the world use mobile phones and 3.8 billion or nearly 80% of that number are smartphone users. It is also projected that by 2021, the average time a person spends on his mobile device will be at 3 hours and 54 minutes. This is exactly why most marketing campaigns today are focused on local SEO that target mobile users.
In fact, Google released the Mobilegeddon algorithm update five years ago with the goal of ranking mobile-friendly websites higher, and it has been constantly updated ever since.
Investing in local SEO means that your target audience can find you whenever they need it, especially when they are out and about. A study conducted by Hubspot suggested that 88% of searches for local businesses using a mobile gadget either contact or visit the shop within the day.
You can’t miss the opportunity of being found by a consumer who’s within your locality just because your local SEO strategy is poor. You need to be visible when it really counts so you should never think twice about investing in a local search engine optimization service.
5. Ride the hyperlocal trend
Hyperlocal content generation has gained so much interest and traction in local SEO since last year, and this trend will surely continue in the future. While you’re already creating localized content, you can still take that strategy a bit further by being more specific about what you’re writing.
For instance, instead of just writing about your products and services, you can also mention other local businesses in your town. This gives your audience a sense of community where you are creating more location-specific content that does not only add to your credibility but also allows you to promote related establishments near you as well.
6. Better brand awareness
With so many businesses trying to rank higher on search results, it has become more difficult to push your brand forward, especially if you’re a small business. But focusing on local SEO efforts will help you create more brand awareness because you have less competition on the local scene.
If you take advantage of one of the top guaranteed SEO services out there, you get to build a more competitive edge against other businesses in your area. To increase local visibility, you can publish valuable content about your neighborhood or city, and that will easily attract the attention of the people that matter most to your business. You also get to strengthen your position in the community by allowing consumers to really take your side.
7. Provide convenience to your customers
Of course, one of the biggest goals for any local SEO campaign is to offer convenience to your consumers. Remember that you need to be the solution to a problem or need, and you can only do that if your customers can easily find you. If you keep your business name, address, and other information updated, you can continue to rank higher in local search results and be accessible to customers who need your product or service. They just need to search using a local search term, and they’ll already be provided with the details of your business.
Working with Local SEO Experts
Now, if you want your local SEO efforts to give you the best return on investment, you need to work with people who really know their way around this area. There are huge opportunities for growth in local SEO, but you should find the right strategies to increase your rankings and build your credibility with your local audience.
Local SEO experts can help you create a solid strategy that includes achieving uniformity across all your online assets, polishing your citations and directory listings, encouraging more reviews from customers, and getting high-quality backlinks through good content. Make sure to find one that has already cemented their name in the world of local SEO as you can rest assured of their impeccable service.
Final Thoughts
At the end of the day, local SEO is an investment that you’ll surely never regret. With numbers projecting local searches to become more relevant in SEO over the next few years, you need to be on top of the game by finding the right local SEO services provider like Ardor SEO today. Ardor has a team that specializes in local SEO, and they’ll be able to help you achieve your goals without blowing your budget.
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