Acai berry is a small reddish purple fruit grown on acai palm trees that are found in the tropical rainforests of the Amazon. Acai berry contains dietary fiber, carbohydrates, proteins, vitamins, and minerals. Various health benefits of acai berry includes improves cardiovascular health, regulates blood pressure, helps in weight loss, aids in digestion, prevents cancer, and boosts energy.
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Key Players
Some of the leading players operating in the global acai berry market include Sambazon Inc., The Berry Company Limited, Acai Roots, Inc., Organique Acai USA, Açaí Berry Foods, and Nossa ! Fruits SAS.
Market Dynamics
Increasing consumer awareness regarding various health benefits associated with the consumption of acai berry is expected to increase the demand for acai berry in cosmetics industry coupled with increasing per capita spending on cosmetics is fueling the growth of acai berry market. According to U.S. Department of Commerce, International Trade Administration (ITA), per capita cosmetic spending in U.S., Japan and South Korea was US$ 139, US$ 174 and US$ 171 respectively in 2014.
Market Trends
On the basis of end-use industry, the food and beverages segment is expected to exhibit a significant growth in the acai berry market over the forecast period. Various manufacturers are focused towards launching new products, in order to expand their food and beverages product portfolio, thereby driving growth of the market. For instance, in March 2015, Sambazon Inc. launched Sambazon 100 juices with 70% less sugar compared to other premium juices with less or nearly 100 calories per bottle.
Market Outlook
North America holds a significant position in the global acai berry market, owing to increasing prevalence of cardiovascular diseases in the region. Acai berry consists of anthocyanin that helps to prevent oxidation of cholesterol, which in turn helps to reduce buildup of plaque in the arteries. According to the Centers for Disease Control and Prevention (CDC), the most common type of heart disease is coronary heart disease that led to death of around 366,000 people in the U.S. in 2015.
However, in 2009, Health Canada, Department of the government of Canada, advised people to not use certain acai berry products, which includes Acai Pure Ultra, Acai Power Blast, Vital Acai Super Antioxidant Weight Loss, and others. These products were found to contain sildenafil, which causes serious side effects such as life threatening low blood pressure. This is one of the major factors restraining growth of the acai berry market.
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Acai Berry Market Taxonomy
On the basis of form, the global acai berry market is segmented into:
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Powder
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Liquid
On the basis of end-use industry, the global acai berry market is segmented into:
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Food & Beverages
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Pharmaceuticals
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Cosmetics
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Others
On the basis of distribution channel, the global acai berry market is segmented into:
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Hypermarket
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Supermarket
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Online Stores
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Convenience Stores
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Others
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