The year 2020 is although one of the unluckiest years in all of history, but the race for technological improvements never stops. Technology has become smarter in the last decade and has aimed to make our lives easier. There were desktop PCs at first, which evolved into Laptops and Tablets. Smartphones then replaced them, and now smartphones have become more portable and less baggage. In order to stay in the market, businesses have to stay technologically updated as well. At first, there were desktop websites for PCs, then came websites for smartphones, and now, mobile apps are in demand and fashion.
Apps and Websites
A mobile website works way the same as any other website that has browser-based pages accessible through the internet. There is a significant difference between a standard and a mobile website because these mobile websites are developed especially for small screen devices and can be adjusted for different devices such as smartphones or tablets.
Mobile apps, on the other hand, are applications that have to be downloaded on the smartphone via different play stores or the browser. Users could either use the Apple App Store, Google play store, or the blackberry app world based on their smartphone and could download. The app gives a personalized touch and could be used without the internet. A high-end mobile app could be made by contacting a mobile app developer company with experienced designers.
The debate as to which is better for a business is an ever-going debate as both of the platforms have advantages attached to them. The following are the advantages of both mobile apps and websites provide to get a better picture between the two.
Websites
1. Creates an Online Presence
Once you have a website, it means all your customers can now access your business or your store online, at any time from anywhere. There are no specific business hours, and your customers can get a hold of it at any time of the day. The most significant benefit for the customers is the level of comfort that they receive, as they can access it from anywhere according to their preference. Websites are considered a sign that a company being legitimate, and you may lose customers if you do not have an online presence.
2. Increases Credibility
The technological world consists of competition in every field. When there is more competition, there are more choices for customers, which in return increases expectations. Having an online presence has become more like a necessity at this time. This is because the most important thing a business can get from its employees is trust. After all, faith bears long term loyalty. Customers can tend to have a distrusting feeling for any business that does not have a website. Also, having a website that is easy to access, and user-friendly could give the customers a feeling of ease while using your services.
3. Reduces Costs
Some businesses do not have a physical store; instead, they sell their goods or services through their website. This eliminates a considerable chunk of cost as expenses such as staff wage, rent, utilities, office electricity. Once these costs are minimized, it automatically gives your business a competitive edge over your competitors as you can use the added funds elsewhere. These websites are not only crucial for the customers but also internal affairs. You can have an internal website to communicate with your employees and make important announcements. This saves you the time to travel all the way to work and book halls for meeting purposes.
Mobile Apps
Personalized Communication
Mobile apps are quick and convenient for customers as they can be accessed at any time regardless of having an internet connection. They are useful when you aim to engage with customers and communicate with them regarding new products, services, discounts, and other promotions.
Once you engage with your customers through apps, you can get other information such as location and demographics, which can help you and your business assess the market demand to develop strategies to fulfill those demands.
Increases Customer Loyalty
Gaining trust from your customers is not a walk in the park, and it takes a lot of time for your customers to develop such confidence. However, mobile business apps tend to make this process a little easier for you. These apps can create a strong bond between the business and the brand by sending out constant notifications throughout the day. These notifications can have a positive impact as these notifications could help the customers stay updated with your offers and incline them towards making a purchase. Also, it increases brand awareness and recognition as there is a chance of the customer using the same app again in the future.
4. Increases Customer Engagement
B2C communication is a crucial element when it comes to marketing. Effective communication always has to be two way. Customers tend to feel loved when their complaints and issues are being heard, and an effort is being made in order to solve them quickly and efficiently. This behavior for the business increases brand loyalty, which increases the customer base as much as a business engages with its customers, the higher the chances of increased satisfaction.
5. Improved Visibility
The way people look at products has changed drastically over the years. At one point in time, people were convinced by just word of mouth and used to shop through websites. Now, they prefer to keep a mobile app that is accessible to them around the day according to their comfort. Mobile apps are great for increasing the visibility of your business and one of the best marketing tools.
Apps are Better in 2020
Although companies like designster decide to develop/design both websites and apps, it seems like the apps have taken a toll over the websites. Although both platforms contain their advantages and disadvantages, the benefits that apps provide outweigh its cons. Also, the world is becoming a global village, and globalization is taking place. Technology is supposed to make the world a better place and a much easier one for a human being. Apps are doing that to businesses and their users.
