ASO Keyword Cannibalization is a website issue that occurs when you have multiple pages on your site that are optimized for the same or similar keywords. The problem with this is that it can damage your overall ranking performance. The reason is that search engines will have a hard time knowing which page to rank for a query. They will also struggle to determine which one has the most relevance to the query. Ultimately, this can lead to a decrease in rankings for your entire site.
To avoid this, you should perform an ASO Keyword Cannibalization Audit regularly. This will help you to identify any pages that are competing with each other and then take corrective action. The best way to do this is by using an ASO Cannibalization tool, such as Screaming Frog SEO Spider, which will show you all of the keywords your pages are optimizing for in a matter of minutes.
When you have duplicate content on your site, search engines are confused as to which page is the most relevant for a particular query. This can affect your ranking performance negatively and can even cause you to rank for the wrong queries. Additionally, it can affect your click-through rates, conversions, and overall authority of the site.
If you want to increase your chances of ranking higher, you should make sure that each page on your site has its own unique set of keywords and content. Ideally, you should create a page that targets a specific keyword and then link to other pages on your site that provide more in-depth information about long-tail variations of that keyword.
This will give Google the information it needs to rank your site for the most relevant searches. It will also allow you to show your visitors the depth and breadth of your knowledge on a given topic.
In addition, avoiding keyword cannibalization will also allow you to use your PPC campaigns more effectively. For example, if you have multiple pages that target the same keyword, it will be difficult for your ads to compete against each other and will result in a lower click through rate for your campaigns.
Cannibalization also has a negative effect on app store optimization (ASO). For example, if you optimize your app for multiple keywords related to the same concept, you may end up cannibalizing your ASO campaign. This can lead to a drop in your app’s rankings and visibility, which can ultimately have an impact on the number of downloads that you receive.
To prevent this, you should perform an ASO Keyword Audit frequently and take corrective action as needed. This will help you to keep your apps in the top rankings and ensure that your ads are being displayed to users who are most likely to be interested in them. In addition, it will help you to improve your app’s performance through media channels like search and social. This will ultimately lead to better ROI on your advertising campaigns.
