Social media has taken over the world by storm. Now, in 2020, over 3.6 billion people around the world are using social media. The number is said to increase to almost 4.5 billion till 2025. For brands and businesses, social media is no longer a choice. It has become essential and plays a vital role in their marketing strategy.
90% of US businesses are on social media to support their lead generation and business goals. Over 90% of marketers claim that social media marketing has increased the exposure of their business, while 75% of them gained profitable traffic.
53% of consumers prefer buying from brands that are present on social media, while 86% of Americans believe that maintaining a presence on social media is crucial. And now, you’ll hardly find a brand that isn’t active on different social platforms.
It is pretty evident that a well-planned strategy makes or takes down a brand. However, from the above data, you must’ve known the importance of social media for your business.
Unfortunately, there are a lot of critics who still don’t see its importance from a business perspective. If you still haven’t included social media in your strategy, it’s high time you do it. Let’s have a look at some benefits of social media for your small or large-scale business.
1. Raising Brand Awareness
More than half of the world is using social media. And if you’re strategies are well-planned, social media is going to help you build brand image. Consumers buy from brands they recognize, so raising awareness and creating brand recognition is vital.
Popular social platforms allow easy and effective brand building. If we talk about Instagram, it was started as a Fun photo-sharing app. Now, it has become a powerful marketing tool. Brands having more Instagram followers likely to get more interaction and sales for their business. Start-ups usually Buy Instagram Followers UK give their brand an initial push. Through a constructive marketing strategy on social, your brand will come in front of a highly targeted audience. It will help you reach higher audiences and maximize your growth.
2. Reduce Your Advertising Costs
Well, we all know that prominent brands spend billions of dollars on advertising. If you have money to invest in expensive marketing, go for it. But if you don’t, social media is a great alternative.
Over the past decade, brands prefer social platforms for promotion and marketing. And many marketers, businesses, and brands claimed that they saw a positive difference after they improved their marketing tactic through social media.
Social media is almost free and decreases your media costs. However, the advertising budget on different platforms might cost some money. But it is still a cheaper and better option. The only thing you’ll need to work on is your content strategy and products’ quality.
3. Increase Website Traffic
The idea to use social media is not just for getting popular, but also to drive traffic to your business page, website, or blog. What’s better than increasing your website traffic at a low cost?
When used wisely, social media will help you reach higher audiences. Sharing great content and using effective strategies on your preferred social channel is an excellent way to grab the attention of viewers and to drive more traffic.
4. Generate More Sales
Isn’t it great that social media can also help you generate leads? Starting a business and waiting for customers to come won’t work. You have to put some effort into marketing your product/services. How will people know about your brand if you don’t bring it in front of them?
According to IGFollowers UK, An excellent social media strategy will have a positive effect on your business, resulting in more exposure and increased sales. Since lead generation is an essential benefit of social media, almost every platform offers effective advertising formats.
Now that the number of social media users continues to grow, social networks have become an important tool for product search. Like we said before, many consumers prefer purchasing from a brand that is active on social media.
5. Tell Your Brand’s Story
Is there any story that you’ve wanted to share but didn’t get a chance to do so? Nowadays, brands interact with their audience in an emotional way, which also help encourage engagement. Now is the time to share your story and tell your struggles.
Your story can have a significant impact on your brand’s image. It might also inspire or motivate someone.
6. Build Customer Loyalty
Social media gives you an incredible opportunity to develop customer loyalty. When you serve your customers better, they’ll be loyal to you, support you, and help you generate leads.
Social media also make it easier for consumers to reach out to brands. Doing stuff like asking for your customers’ feedback, improving your products/services, andsharing user-generated content helps build customer loyalty.
7. Track Your Competition
When you’re active on social media, you’ll get to learn a lot from your competitors. It gives you an opportunity to stay ahead of the curve. This is yet another benefit of using social media for business. You can always keep an eye on what you’re competitors are doing. You can learn from them and take their ideas by adding your own twist.
8. Partnerships and Collaborations
You’ll see tremendous growth in your business when you partner with influencers or other brands. Influencer marketing has become an important marketing strategy for many businesses. Such collaborations allow you to expand your reach and boost your sales.
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There you have it! All the advantages of social media for business and marketing! Are you active on social media? If yes, then which platform is your favourite? We’d love to hear your experience
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